The most common ways to keep in touch with a client is by Phone calls which are
deathly annoying and are met with hostility or Emails that are deleted within seconds or automatically transitioned into the SPAM folder, and Snail Mail which is discarded as soon as it is evident that the mail is not addressed or specific.
Short of door knocking or abducting a person off the street, chances are, you are not likely to grab their attention for long enough to see you ad, and what you have to offer. But what if they were already interested enough to hand you over a business card, or sign up to a mailing list. In that case, you could easily and legally send them personalised SMS updates from a bulk SMS service such as 160.com.au
Advantages of Targeted Bulk SMS
Issue critical safety or precautionary alerts to company personelle, school children and staff. In the 2009 Australian Bush Fires, the NSW and VIC state governments effectively used this bulk SMS service to save lives and warn people of imminent dangers.
Send vital information to key customers or suppliers. No need to worry about SPAM filters or junk mail folders. Very labor un-intensive.
Send annual or seasonal greetings and wishes to you clients to establish a personal relationship and bond with them.
Effective way to deliver offers. People who subscribe WANT to get your offers. They will keep and remember your SMS offers.
SMS can be used to send a message to a large number of people at a time (say over 1000) from a list of contacts or to all the users within a particular area. This service is called broadcasting and is used by companies to contact groups of employees or by online services to distribute news and other information to subscribers.