Bulk Sms As Emerging Mass Communication Medium

You must be having a cell phone with you if not two

. Many people carry multiple these days. The low cost of this communication medium has made it possible for each and every person to carry a mobile along these days. There are more cell phones used in India than anywhere else in the world today. The technology revolution has made it so affordable for the common people that even a ferryman or a street vendor is carrying a cell along. The reason is not only the low cost of instruments, but also low operating cost. Anyone can buy a SIM card today at petty amount and gets more talk time available for free than the cost he has paid for SIM. Even the recharging is very economically and easily available so that one can buy it in chunks too. This proliferation of mobile technology has made it a broad mass communication medium today. Moreover SMS, which stands for Short Message Services, has made it a more exciting utility today. Organizations are using this technology to advertise their products or services, governments are also using the same to broadcast important notifications and messages. Even individuals can use bulk SMS service to send personal or family related messages among relatives or friends whenever needed.

This could not have been possible had this service been not easily available to all. There are several bulk SMS or group SMS services providers in India. They are selling SMS packages in various sizes, validity and cost parameters so that one can choose one exactly to meet his / her requirement without any waste of money. Moreover many bulk SMS companies are offering several other benefits to facilitate easy use of their group SMS packages to their customers. For example Excel plug-in tool, or API integration make it possible for the individuals and organizations integrate their list of contacts with the auto SMS tool and send them all with just a click of the mouse. There are several business models which thrive on instant messaging service to their clients such as commodity trading, or share trading wherein they need to convey changing rates to their customers on real time basis. This has been made possible through bulk SMS services and API integration tools. The messages are automatically directed to the respective customers as and when there is a change in their portfolio.

SMS has proved to be a very effective advertising medium. It reaches to target consumers immediately, and can rest in their cell phones without disturbing in their privacy. They can review the message in their free time and then respond to it if they need to, or can trash it with a click. These bulk SMS organizations also offer short-code facility which consumers can easily remember and use to revert instantly. The trend is growing very fast and almost every service provider is using this service to convey their messages to their customers silently. One can easily buy bulk SMS packages online and start using them instantly.

by: Ronit Singh

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