Bulk Sms Gateway A Modern, Reliable And Innovative Marketing Tool

In this world of complex business strategies, one aspect which has surprised every corporate honcho is SMS marketing

. Unlike other established avenues this method is simple and does not require composite brain storming sessions, huge budgets and simultaneous launch on various platforms. On the contrary, merchandising via SMS is so cost effective that the money saved can be utilized for other more important tasks such as research and development.

SMS Marketing is available in many avatars; bulk SMS, 2-way interactive SMS and group short message service.

Compelling SMS campaigns can instantly push sales of products, establish brands and build strong customer relationships. All these tasks can be achieved with easy to use software which uses built-in database of opt-in customers to send a catchy AD campaign to thousands of individuals with just the push of a button. A stimulating SMS text campaign can deliver astonishing results.

This modern, reliable and innovative tool is great boon for every industry.

Bulk SMS is a technology that allows the user to send a common message to thousands of mobile phone subscribers from a personal computer. Mass messages are routed through SMS gateways; making them extremely reliable, efficient and cost effective. These gateways allow queuing of messages; the accumulated data in the form of SMS is then sent to its recipients at regular intervals.

This facility is typically provided by mobile marketing companies to send mass messages to customers for product launches, alerts with regards to promotional events and other messages.

With the help of Bulk SMS Gateway marketing entities help many financial enterprises by sending personalized client alerts and reminders. Stock brokers and large trading houses benefit in terms of servicing their clients with timely stock tips; which includes crucial buy/sell information. Bulk SMS gateway helps other industries in establishing new products thereby increasing its market share.

Bulk SMS service is an integral part of mobile marketing which utilizes SMS gateways to process requests. These gateways are provided by the network operators. Apart from general gateways there are other premium gateways with additional benefits and features.

Today, bulk SMS provides a great platform to instantly reach out to thousands of people. It is not only a cheap and efficient method of creating a buzz around a product or service but also allows marketing companies to interact with the customers with 2-way interactive SMS. Using short codes, SMS immediately transforms from a one-way marketing tool to a versatile and responsive communication technology.

On the other hand Group SMS is a method of sending a common message to a limited number of mobile subscribers. It functions on the same principle as SMS gateway software. Like bulk SMS even this form of SMS is used for marketing purpose, and not for interacting with friends and relatives. SMS gateway software allows the user to create groups with unlimited contacts whereas the latter allows only ninety nine contacts per group.

In short, group SMS allows you to broadcast your messages to a limited number of people.

by: Srinivas Sakhare

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