Cabinet Industry Survive By Developers Is The Way To Solve A Single Sales Channel

Into China around 2000, led China's imports of kitchen cabinets maturing industry contributed

, however, the past year, imports cabinet brand has experienced a tough survival test and this test is only just beginning. With the growing domestic cabinet industry and real estate market return to the rational, imported by developers to survive an uncertain future cabinet.

How to resolve the "crisis" to win long-term survival? Week in Focus Online home's "international brand cabinet survival," the forum, experts say, to fight foreign brands in China and build factories to build more distribution channels, import agents who survive the cabinet policy.

High prices of imported cabinet accused of

Renovated kitchen with an overall price of a few million compared to hundreds of thousands at every turn, even tens of million of a significantly higher price of imported cabinets. A few years ago, so do not worry imported cabinet sales.

It is reported that by the year 2000, the cabinet into China from Europe and the United States, have changed the kitchen facilities are crude, monotonous functional status, and to fashion modeling, feature-rich commercial housing in New popular quickly. Imports with domestic kitchen cabinet market advantages have not yet baked occupy the high-end housing market, hardcover, relying on the strong promotion of developers into the market when the protagonist of the cabinet.

However, with the domestic cabinet industry matures, the advantages of imported cabinet a few years has gone. From the functional point of view, transformed the home-made cabinets can meet the needs of Chinese cuisine and customs; from the modeling point of view, the design of multi-domestic kitchen cabinet imports followed, and even go beyond the localization of imported cabinet style, more in line with the aesthetic of Chinese people ; from the selection point of view, made rich wood cabinets, not accustomed to using a single timber imported cabinet in order to maintain their own individuality and quality. This has resulted in domestic prices than imported kitchen cabinets in the greater room for maneuver, but the quality is not worse than the imported cabinets, imported high cabinets seem "weird."

Difficult to survive by developers

Decoration cabinet would be hard to buy the market found in the home net importer of cabinet, which is imported by the cabinet in recent years has been close cooperation with developers, with fine decoration sales decision. Can be imported into China since the cabinet has since been relying on developers to survive, while the mature markets with domestic cabinets, imported cabinets in the retail market, even less advantage in the import agent cabinet seems to accept the import price of one cabinet small, rely on developers to promote more savings in cost of sales.

Imported cabinet had to face is that the property market downturn over the past year has been so developers do not want to spend a penny, decorated themselves with the fine scale projects and home-made cabinet vendors so that they have greater profit margins. No production base in China, all materials and hardware complete the import according to a single imported cabinet, the loss of bargaining power with developers, import agents who have had a premonition that the cabinet, an exceptionally difficult winter period has arrived.

Imported cabinet agencies believe that their biggest competitor is not a cabinet but the market made a lot of fake import existing cabinets, they believe, the quality of imported kitchen cabinets are made can not surpass, but consumers also need some time to understand. Only gradually lost favorite of developers, how much chance the import cabinet consumers to understand, in the industry seem very worrying.

Urgent need to break a single sales channel

Imported cabinet makers will temporarily "lost" and attributed the sluggish real estate market, but can not admit that the domestic production and sales continue to increase the cabinet, which shows that the Chinese cabinet market demand is rising of. Imported cabinet must face is the establishment of factories in China, the establishment of more marketing and distribution channels to absorb building cost, with greater market competition for domestic cupboard space.

However, imported cabinets agent seems to convince foreign brands in China plant is not easy task, Denmark HTH agents Maxin Ling said the Chinese cabinet, European cabinet factory full realization of mechanical production, the huge factory is not much human action, China's manpower advantage by winning the attractiveness of European cabinet companies too small to achieve plant in China can only take sales to speak, so that foreign manufacturers to produce China's cabinet market point of great profit. However, in her view, to achieve rapid sales in the current market conditions little hope.

Plant in China imports cabinet means there must be more sales channels, in order to balance a number of building cost, but also means that imports have a larger kitchen and more competitive operating profit. U.S. Keluo Shi Lu Zhou Youheng agent, said the Chinese cabinet, Keluo Shi Road, had established a manufacturing plant in China and gradually into the positioning high-end home stores. He believed that the U.S. cabinet cabinet completely different from Europe by mechanized production, hand-made large component, which is an advantage for the Chinese factories, Chinese factories Keluo Shi Road need to do is to make a richer product design, to achieve domestic demand, while a large number sold to the U.S.. He said the next few years, imported cabinets, the local production is the way to do the retail market is also essential, "it is time to begin multi-channel sales to build factories in China to win the qualification, otherwise, they can disappeared. "

Cabinet Industry Survive By Developers Is The Way To Solve A Single Sales Channel

By: dshfj

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