In conclusion, over time you can master the online marketing techniques required to make your website a money making machine. Your other investments will dictate the time and budget available for the promotion of your website. As an online business conducted from the comfort of your home, there are favorable tax consequences. The intrinsic value of owning a home based business can personally be worth thousands of dollars. Given the potential for a high rate of return on the investment in a website and the low risk associated with realizing this high rate of return, everyone should own a website! Over time as you increase the annual earnings from your website and the traffic to your website multiplies, should you decide to quit the business, you can sell your investment for a considerable profit. I can't imagine any investment that is more fun to work with and provides more benefits.