Careers In Mass Communication
Introduction:
Introduction:
Interest in mass communications is an area of academic study that has grown steadily, and includes the study of the ways people and groups relay messages to a large audience. A number of leading educational institutions offer majors in mass communications, and many graduates in mass comm can find jobs in the news media, advertising or public relations agencies, publishing houses, and research institutes. With the growing popularity of the Internet, the demand for writers who can generate content for the online space is growing steadily, and a number of mass communication graduates are taking up content writing for the Internet as a lucrative career option.
Main Idea:
Mass Communication represents the creation and sending of a homogeneous message to a large heterogeneous audience through the media. Mass communication studies the uses and effects of the media by many as opposed to the study of human interaction as in other communication contexts.
Mass communication technically refers to the process of transferring or transmitting a message to a large group of people - typically, this requires the use of some form of media such as newspapers, television, or the Internet.
Another definition of the term, and perhaps the most common one, refers to an academic study of how messages are relayed to large groups of people instantaneously. This area of study, most often referred to as mass comm, is offered at many colleges and universities worldwide as an area of study, and some colleges teach nothing but mass communication.
With the increased role of the Internet in delivering news and information, mass communication studies and media organizations tend to focus on the convergence of publishing, broadcasting and digital communication. The academic mass communication discipline historically differs from media studies and communication studies programs with roots in departments of theatre, film or speech, and with more interest in "qualitative", interpretive theory, critical or cultural approaches to communication study. In contrast, many mass communication programs historically lean toward empirical analysis and quantitative research - from statistical content analysis of media messages to survey research, public opinion polling, and experimental research.
Careers in Mass Communication are not only high paying but also bring in a great deal of job satisfaction and expression of creativity.
People with good communication skills and a degree in literature are considered fit for journalism and other areas of mass communication. However, as technology plays a great role in our lives, all professions related to mass communication now require skilled professionals who work fast and efficiently across the message sent to a whole range of audience.
Like engineering or medical streams there are no preparation strategies or set formulae for making a career in mass communication. Maturity, objectivity and a sensible train of thought are essential.
You need to have creativitya way with words and excellent communication skills as you will be required to explain and inform, about the most complex of issues, in the simplest of termsto a large number of people.
In addition, great deal of patience is required, because in this field, it takes a lot of hard work, and quite some time, to make it to the top.
Courses in mass communication are expensive as tuition fees and charges and expenses for doing projects, internships, and field work are quite high. Most of the institutes offering under graduate courses charge anywhere from Rs 60,000 to Rs 2, 00,000 per year. It means you will have to pay nearly three lakhs for a course of three years duration. Similarly, a PG diploma course from Indian Institute of Mass Communication can cost in the range of Rs. 40,000 to Rs 1, 00, 000 for one year. PG course in Mass Communication from MCRC at Jamia Millia Islamia can cost around one lakh for two years.
Pros/Cons:
Like any career option, mass communication too has positive features as well as a flip side.
A career in mass communication requires
commitment,
dedication and
sacrifice of personal time for the sake of staying on front or top, particularly in news industry.
A journalist may have to work day and night to get breaking news.
Similarly, media professionals who are in entertainment or film making need to work with passion which may come at the cost of their personal life.
However, in a nutshell, mass communication as a career provides job satisfaction, name and fame and a challenge to live with.
Various job profiles offered to graduates in mass communication:
Fashion Photographer
Film Director
TV Correspondent
Producer
Radio Jockey/ RJ
Screenwriter
Sound Engineer
Sound Mixer and Sound Recordist
Special Correspondent
Video Jockey
Art Director
Editor
Event manager
Public Relations Officer
Conclusion:
Mass communications are widely used, primarily because it is a rewarding exercise which may award a person or company with brand and name recognition, instantly increasing credibility. Commonly used units for analysis of mass communications are the messages, medium for communication, and the audience for whom the message is intended.
by: Seo Omics
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