Case Of Heating Appliance Building Materials Market Channels Hukouduoshi Chain - Chain Of Appliance

Range hood , Gas stove, Water Heater , Yuba And so must be installed with the renovation process

Home Appliances , You will Suning , Gome, five-star chain electronics store to buy other, or will choose B & Q (see map), a new era, good good good and other building materials supermarket or market orders? Two days, the Habitat Forum in Hangzhou network home users AKING release Previous posts "electronics store or building materials market, where are you buy appliances?" Click-through rate jump up quickly. The market's subsequent investigation found that, with the integration of home appliances, the overall prevalence of traditional building materials outside the mainstream supermarkets and markets, are, after following the chain electronics store, a consumer buying appliances in Hangzhou new choice.

Home appliances market Yuba sales decline this year for the first time

"Yuba products Hangzhou electronics store retail sales fell the first time this year, down by about 10%." According to Hangzhou, a brand chain electronics store selling kitchen and mining executives said, Suning, Gome, Five Star, Wing-lok, etc. The Guardian brand electronics store electricity sales are encountering "rival." "Choose to go to electronics store to individual consumers to buy less and less Yuba products, more owners are more willing to integrate the ceiling in the configuration, the direct matching Yuba products." According to the insiders said that with the popularity of integrated ceiling, the four electronics store will be a loss of 20 million yuan each year the Yuba Hangzhou market share.

Were also challenged kitchen electric products. "While relying on the scale, professional, brand, traditional home appliance chain store market is still a lot of kitchen electrical main channel brand marketing, sales this year, also maintained a stable growth rate, but market share, electronics store monopoly is being been weakened. "It is understood that, with the rise of embedded kitchen, and the whole concept of in-depth kitchen, and access to a large home appliance chain store sales were high cost, the chef electricity distributors have now begun to seek diversification of sales channels, establish self-channel, or to enter the building materials market. In particular, building materials supermarket brand, mainstream building materials market, is becoming a major brand electric kitchen, and even shopping malls in the chain of rare imported kitchen appliances favor of land power.

Building materials market "The parts into a whole" heating appliance business

"Although the building materials market to buy building materials supermarkets and sales outlets as groups and extensive home appliance chain, but the building materials market sales of kitchen appliances and more focused market positioning, and lower cost of sales, may also bring to the company real estate construction, residential sales and engineering group of users. "As of now, Siemens, Square too,

Cherry Germany, Italy, Supor, Shuaikang, Vantage, boss, Diop and other brands have entered the B & Q kitchen, new age, good good good professional building materials supermarkets and markets. Among them, the ambitious B & Q is to break tradition and take the lead in selling

Refrigerator , Air conditioners, washing machines and other white products.

"Building materials supermarkets and the market is the biggest advantage of opportunities." As Raymond Hui Lin Qiang, General Manager said, the owners renovated new home, first to the market to buy materials to building materials and accessories, rather than as Gome and Suning to buy electrical appliances, use of good that these natural advantages, home appliances into the building materials market, "the parts into a whole", by showing one set of cabinets and appliances in the kitchen as the overall marketing tools, will

Gas stoves , Range hood, disinfecting cabinets, water heaters and other products set sales can grab a lot of business. To benefit Pradesh cabinet as an example to the market to buy building materials kitchen cabinets at the same time supporting the owners of electricity each year the rise, now approaching 40%. "Next year this figure will certainly increase."

This is not a case of, according to report, side too, Germany, Italy and other areas of transition, Wang Chufang integrated electricity business earlier kitchen, kitchen cabinets to follow the ratio of electric rates as high as 80% or more, increasing sales of self-heating. "A lot of consumers by cabinet sales personnel, store in the building materials market to buy part or full matching hood, cooker and sterilizing cabinet." And with the overall facilities of these appliances have a large home improvement needs, like the "one-stop in place "services and high-end customers to join in, but so many international cooking power line import high-end home building materials supplier to the market as an important channel for product sales.

by: gaga

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