Cctv Rear Part The 2004 Athens Olympics Schedule (i) - Column Layout, Editing, The Olympic Games -

Of: the central square steel TV station Sports Center

? Sports editor, deputy director of

Athens in 2004 Olympics The rear will be reported in various types of support from the entire rear section reported framework for the general audience in a timely manner, quickly and effectively provides a wealth of information. Some specific ideas and methods to edit the editorial pointed out the rear part the basic direction of the media have laid a solid foundation for success.

1, Olympic coverage overall editorial philosophy: humanities, equal

1. General idea behind the editor: No losers, only the loss did not fail

Reported in the Athens Olympic Games, we propose a general idea of the core editor: No losers, only the loss did not fail. This thinking is reflected in part in all aspects of the design editor.

11:10 assigned to 11:45, C CT V-5 to set up two stalls Collection-style programs: "Panoramic China" and "Panorama Olympics." This two steps focus on intensive introduction to the day program and other events.

Reason for making the "other" concept, because in that all the gold before the Chinese team, get the license project reports have been done. But the Chinese team a total of 407 players, 10 to 20 a day to attend games. From morning 5:00 to 11:00, the report only covers 7-8 games perspective. Those players do not get gold medals in China, where? Two steps in this program, we report the performance of all the Chinese delegation, not only gold medal on.

In the "Panorama of China", we want all day, the Chinese national team games appear on the screen, even if only a few seconds Shot , Let the audience see them, because they represent the Chinese. From the perspective of the Olympic Games, they are the elite. Their arduous daily training, the others can not imagine. Treat each participant equally, is that they at least respect.

Editing programs in the rear, therefore, we have made two requests: one can not just report gold; second is to fix some inappropriate language, can only be said to be lost, can not say failure.

2. "Hero King": embodied the spirit of equality, tells the story characters

The Olympic Games is a human Arena . "Hero King" from the part positioning that is a figure of columns, each small Forum is proceeding from the people, human nature contains the spirit of fair and humane care. Some of the comments after the Games have also pointed out that the CCTV coverage of this Olympics a change is equal to the appreciation of human nature than previously reported only the gold medal in a progress.

"King heroes" like this: we focus not just gold medals, all those who participated in the Olympic Games are a hero. This is the "king hero" of the core concept. As a lunch special report, we are editing has been stressed: "gold, which we call the king, however, non-gold medals, they are the heroes." Meanwhile, in the program we are not directly mention the King, to mention a hero, but programs rely on the selection and editing program, relying on figures reported object to reflect this idea.

According to the statistics since, in the "Hero King", the gold and the ratio of non-gold reported almost 50% each. In the report of the nine foreign players, five is the winner of the four is the loss of. This is not deliberate specification, but the whole idea of implementing the results of editing.

"Hero King" in the end there is a promotional film. In our 32 gold medals have been speaking to hype the time, do not forget the efforts for the Olympic Games more than 300 athletes and nearly 200 more officials. Therefore, the final APIs we follow the alphabetical order of their names allocated to the chip yard, to Beethoven's heroic symphony music, the last inscription is "Kings" and "Hero." The film is also our most concentrated expression of the Idea of Equality.

Second, using the Olympic platform to build the brand has been part

1. Olympic platform used to build the brand has been part of specific ideas

2004 Olympics in Athens part arrangement of a new concept: Using the Olympics as a platform to build has been part of the brand. Therefore, in part using the most derived from the daily program, and as much as possible to maintain daily part of the name and framework.

by: gaga

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