Cell Phones Of Luxury - Luxcellphone
In the market of cell phones, there are two different areas of the mobile
. One is mass cell phone products with affordable prices, and another is the luxury cell phone area.
The market for mobile phones is 30 years old, at best, dating from the first commercial cellular system installed by N.T.T. in Tokyo, in 1979. Compare that with 300 years for watches. Consider it a sign, then, of cellphones burgeoning promise in luxury circles that among the players who have staked fresh claims in the market this year are Swiss watchmakers.
Why should we, because we are Swiss and conservative, remain in watches only? Jean-Christophe Babin, president and chief executive of TAG Heuer, asked as he introduced the Meridiist, the brands first venture into cellphones. Named to evoke the meridians of global travel, the model, introduced at the Baselworld fair in March, is available at 100 points of sale worldwide, most of them fine jewelry and watch boutiques.
Unlike the scratchable, short life, plastic offerings in the mass market, the Meridiist comes in a sapphire crystal case, Mr. Babin said, describing it as a suitable accessory for luxury-minded executives who hope to communicate success and sophistication to their colleagues across the dining table.
BlackBerry is really the product they use from 8 a.m. to 7 p.m., he said. The
Tag Heuer Meridiist will be their evening phone.
The strategy borrows heavily from the playbook developed by Vertu, the subsidiary of Nokia, which introduced its upscale Signature mobile phone in 2002.
Theres a huge gap between mass market premium products and the minimum delivery of the Vertu experience, the companys creative director and designer Frank Nuovo said.
The newest model to emerge from the Vertu workshop in Church Crookham, about 40 miles, or 65 kilometers, southwest of London, is a flip
vertu phone . Named the Constellation Ayxta, it is brimming with elite features that include a concierge service; a selection of dining and nightlife suggestions for 70 cities; an exclusive soundtrack by the Grammy-nominated British electronic musicians Zero 7; and a reworked custom ring tone, originally composed by the London Symphony Orchestra for the brands Signature model in 2002. Prices start at $6,500, in stainless steel, while precious metal versions range up to $8,600.
Even in the midst of the luxury trades biggest identity crisis in decades, analysts say the mobile market is ripe for the picking.
Any mass market product or good, theres always a way to personalize it, Thomas Husson, a senior analyst at Forrester Research, said. Theres no doubt that this ultra-differentiation starts with the luxury brands.
Fashion houses have been the quickest studies. Christian Dior, working with ModeLabs, the French manufacturer that TAG Heuer partnered with on the Meridiist, recently introduced the second-generation version of its luxury Dior mobile phone.
With its sleek flip case bearing the brands iconic woven cane design, and Bluetooth-enabled My Dior accessory, a miniature second phone that clips onto a handbag for easy access, it certainly looks and feels luxurious. But stacked up against iPhones and other so-called app phones, many of these deluxe handsets fall short on functionality.
In contrast, the new Ulysse Nardin Chairman, the product of a licensing agreement between the Swiss watchmaker Ulysse Nardin and the British company SCI Innovations, may bridge that gap. It is, for one thing, the first mobile phone to contain a self-winding rotor mechanism, like an automatic watch, that supplies backup kinetic energy to help keep the battery charged.
luxury phones have their own meanings. They are featured in different styles. some phones have well branded watch; some phones are covered with diamonds and some phones are featured to memorize somebody. There are many featured luxury cell phone at luxcellphone.com. Hope you can enjoy shipping there.
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