Organic Logo Products: A Lasting Impression
Green initiatives have major benefits for businesses across all industries (not just those with an environmentally conscious customer base)
. You can show your commitment to eco-consciousness by replacing polyester employee uniforms and other clothing with organic logo embroidered shirts or imprinted shirts and other custom logo apparel. There are also many options for eco logo promotional items for trade shows and company events.
According to the Rodale Institute, organic agricultural methods use 50 percent less energy than traditional farming. But what is organic? Organic products have to pass a very stringent set of farming practices before they can legally earn the "organic" title. To earn this title, farmers of organic raw materials must "use materials and practices that enhance the ecological balance of natural systems and that integrate the parts of the farming system into an ecological whole."
This means the crops for custom organic logo shirts, eco friendly baseball caps, and other apparel must be farmed in a way that maintains and replenishes soil fertility. They cannot use pesticides or synthetic fertilizers which release toxins into the air, water, and soil.
These products are clearly better for the environment, but they also have benefits for people who use them. Organic clothing is soft and comfortable, and will not irritate sensitive skin. In addition, the EPA estimates that seven of the top fifteen most common pesticides are "possible," "probable," "likely," or "known" to cause cancer through prolonged exposure.
Moreover, certain fabrics like bamboo and hemp are bacteria resistant meaning they take longer to build up odors and they also dry quickly. Therefore, they don't require frequent washing.
When purchasing certified organic logo imprinted shirts or other custom embroidered apparel, be sure your efforts are not foiled by harmful dyes. Eco-friendly dyes are generally water-based, phthalate-free, PVC-free, contain no heavy metals or formaldehyde, and are free of harmful ozone compounds. If you brand your company by providing organic logo apparel for employees and integrate eco friendly marketing give-aways at trade shows or through your business, it shows your concern for acting in a more environmentally responsible manner.
The increasing concern for the state of our environment has led people to search for businesses that offer environmentally friendly promotional products. Major corporations and Fortune 500 companies, including Walmart and Target, are slowly incorporating environmentally friendly products into their inventory. With stiff competition for high profile products, the ability to mark something "Certified Organic" is a rare selling point that will set your product or company apart from the pack.
At trade shows, there are rows upon rows of companies giving away the same promotional products. By investing in organic logo imprinted shirts or embroidered shirts and giving away eco friendly promotional products, your company markets itself as environmentally conscious and forward thinking. In addition, the eco friendly promotional items are often higher quality, so customers will enjoy using them longer. Finally, it will serve you well to remember that becoming a company with green initiatives will not lose your customers, but it will open you up to a growing, untapped consumer base.
Remember that not all things termed "green" are actually organic or necessarily even "green." There is no "green" certification, so any company may technically use that term to describe their products. To ensure you are receiving legitimate organic products, look for the words "Certified Organic" somewhere in the description. Make sure the provider understands what makes a product truly "green" and eco friendly.
by: Russell Greyer
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