Chai New: Little Swan Washing Machine With The Impact Of Leading Power - The United States, The

"2010 Washing Machine Sales of more than 1.2 million units

, the whole 'line of beauty'

Washing machine Sales of more than 10 million units. "South of Yangtze River in Wuxi Little Swan office on the 18th floor of the exhibition hall," the future size of three among the industries first "slogan especially conspicuous. Little Swan told the Nanfang Daily, general manager of the new diesel reporter to Little Swan core" America's Line "washing reason for making the impact of the industry within three years the first to grasp the voice of domestic washing machines, largely because the development of small swans to the present, the industry already have enough advantages.

R & D investment doubled Wuxi Little Swan Company Limited as general manager of the new diesel technology are no formal academic training in the interview process, the wood of the two most frequently mentioned new word is "professional" and "technology", in his view, this Little Swan has two words also has continued to lead the "underlying causes."

New Chai said the washing machine itself is a need to consume water, electricity

Energy A product of the water, electricity has been the washing machine industry, "the eternal theme." The Little Swan has always focus on saving, energy saving technology development and product applications, such as the recently launched China's first automatic washing machine drum put in detergent, can achieve more than 22% water, the average per household savings of about 3 tons per year water.

"Small Swan has always specialized in technology-oriented, fine development, but the technology, if there is no brand, no market, that is 'zero', does not make sense. The only criterion for testing technology is the ability for the consumer who solve practical problems. It can be said, pragmatic and innovative technical concept is consistent cygnet essence. "Chai directed at present many companies to new technologies and

Marketing Far apart, the actual demand in the market away from the blind pursuit of so-called "technological progress."

This connection, the new wood frankly, the United States the Group attached great importance from a strategic investment in technology also contributed, before the Little Swan accounted for about a year of technical input to the annual income of 2.5%, is now substantially improve this ratio can be accounted for to more than 5% of annual income. Group for the business units and technical input to set a floor evaluation only, no limit, effectively ensuring the technical R & D investment of resources.

Impact of industry leaders New Chai told reporters in Little Swan as the core, "America's Line" washing machine industry proposed to impact the first three years, in addition to Little Swan Washing Machine has the industry's most professional outside the technology platform, with the industry's most competitive channel resources and the industry's largest industry platform is so small swans dare to promise to reason.

It is reported that since 2009, the United States in the national marketing platform to promote integration. Period, small swan into the center of the country's marketing of the 60 U.S.

Sell Company and to sell the company as a platform for integration of the US's, Little Swan, Rongshida three brand washing machine sales channels. Now, Little Swan penetration of the channel, network coverage and

Service Such aspects as the timeliness of a substantial upgrade, with more than 30,000 sales outlets and service outlets to expand to nearly 4,000 the number of established good market response.

Moreover, diesel new introduction, since 2008, Little Swan, Midea Group has been incorporated, after a series of industry consolidation, the current Little Swan has become the world's minorities have both stirring, pulsator, washing machine drum capacity company with Jiangsu Wuxi, Hefei, Anhui, Hubei Jingzhou three major industrial base and a strong professional washing machine R & D, manufacturing capacity.

National quality inspection center of household appliances Minister Lu Jian said that as an outstanding representative of the washing machine industry, With many years of research experience and technical superiority, Little Swan in the washing machine in the field has become a model for independent innovation.

by: gaga

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