Changes To Strengthen Store Suning Fine Terminal Management - Suning Appliance, Home Appliance Store

"Terminal sales ability is always the core competencies of the retail enterprise

. Enhanced the refinement of terminal operations is

Suning

Marketing a top priority. "Recently, basing their participation in China Nan Suning Suning fifth anniversary celebrations

Electrical

Vice president, marketing headquarters Jin Ming, president, told reporters.

Learned, Suning since 2003 in Guangzhou market, till now the total has reached 32 stores, comparable store sales increase of more than 20% ranked the quality of single-store industry first, the Milky Way 3C + flagship store three consecutive annual sales of more than 500 million, for southern China

Home Appliances

Store chain with annual sales of the highest.

Fine strengthen store operations

It is understood that number of stores in maintaining rapid growth, Suning to open in Guangzhou always large stores, improve quality of single-store operation principle, since in 2003 one after another out of the days since the Hebei branch, Tianhe store, Grandview Square , and a number of flagship stores. In 2007, comparable store sales increase of more than 20%, in South China's single largest in the industry forefront of quality shops, chain stores continue to improve quality.

It is reported that in 2008 Suning will continue to strengthen the refinement of terminal operations, and comprehensively promote 7P marketing, 5S

Service

. Su Ning Zhou, general manager of Guangzhou small chapter, integrated marketing, including 7P (product) product planning, (price) pricing strategies, (promotion) Promotion Organization, (placement) Layout (physicalevidence) environmental improvement, (person) personal selling, and (process ) seven aspects of process optimization.

Products reflect the rich category planning strategies, moderate brand, control the orientation items. Pricing strategies to adjust gradually to reconcile transaction price and Guapai Jia, peaceful holiday price current price disparity, variable concentration of sales for the balance of sales, saving the resources of both companies. Promotion organizations from accounting for more price promotions, gifts in-kind promotion, to brand promotion, marketing integration, reduce marketing costs and sales loss. Layout of customer shopping behavior, planning moving lines and merchandise display. Conditions to improve the environment from hardware, guidance systems,

Light

Design, service facilities and so enhance the store grades, and improve the customer experience. Sales staff from the blind on the price, sell commodities to grasp customer needs, selling knowledge, selling services. Process optimization is further optimized shopping environment, from the sale of all members, all online sales, to the on-site delivery logistics faster, more convenient.

Through 7P marketing, to achieve 5S services that allow customers to buy preferred selection (selection) of goods to benefit peace of mind to save money (s

av

ing) the convenience of carefree enjoyment of after-sales service (service), get the overall demand solutions (solution), to achieve the ultimate satisfaction experience (satisfaction).

Festival opening tomorrow none other activities

Recently reported by the press of a frequently called "Su Ningxi All benefits?? Guangdong Suning 5 anniversary of the peak of benefit selling" activities to attract the public's eye. It is reported that Suning's current five-year anniversary event will be in full swing tomorrow, and celebrations around the five none other initiatives undertaken will be fully staged.

First big move: the old big different customer benefits

Reporter was informed that pre-launch celebration of the fifth anniversary of the "old customers looking for" activity received Guangzhou

Consumption

Were sought after, "As of yesterday, join this event to receive coupons customers have exceeded 8,000 people," Su Ning, head of marketing, told reporters.

Su Ning Zhengjia

's shop yesterday also seen to make an appointment to come to the registration of customers flocked to the old man who lives in Haizhu District, Huang, told reporters at the registration site, "With the old invoices can be sold based on the re-discount 100 element, it arrived! "Coincidentally, yellow old man held the invoice shows the date March 22, 2003, and this is the anniversary of Suning stationed in Guangzhou.

by:gaga

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