Chinese Home Appliance Turned Gorgeous New Round Of Strategic Upgrade - Network Appliance Industry

Overseas expansion drive business from the "Made in China" to "Created in China" transformation

Recently, a " Haier Imports from the United States

Refrigerator To the Chinese market, "the news has attracted everyone's attention. In China

Home Appliances Industry 20 years of development process, from initial reliance on "import" to achieve "export" to the immediate re "imported", and constantly promote the China's household electrical appliance enterprises from "Made in China" to "Created in China" transformation. Not established a mature sales

NetworkPresent, the overseas market, the market size and the strong demand of domestic appliances is becoming a strategic business pursuit to the occasion, Haier,

Amoi , Zhi Gao, represented many companies have completed the layout of the overseas markets, overseas markets maintained a stable momentum of development. Worrying is that many business models and competitive advantage of overseas export exception poor and single. Provided for the foreign-funded enterprises mainly rely on

OEM , ODM and other business processing fees earned while the competition between them is only limited to the price battle.

Said rudely, long time, many domestic enterprises to expand overseas, not up to the establishment of a mature and stable sales network, to achieve and overseas enterprises in the products, brands and other aspects of a trial of strength with Taiwan. Just stay in a simple order form

Cooperation And low-level processing and manufacturing. This export overseas business, despite the easing in the short term excess capacity of enterprises, labor issues such as leisure Fu, but led to domestic enterprises in the global competitiveness of the market downturn, especially not established based on the "R & D, manufacturing, sales "Competition in the integrated system, is ultimately paid the" immediate long-term development "costs. Obviously, this model can not support the overseas expansion of China's household electrical appliance enterprises from upgrading and sustainable development strategy.

State enterprises to promote the "Made in China" Transformation

The embarrassment of overseas expansion, but also triggered a national policy in the macroeconomic guidance and support, encourage enterprises from the "Made in China" to "Created in China" transformation, to encourage enterprises to export products such as the type and value-added enhancement, promulgated the "home appliances to the countryside" policy to stimulate domestic demand, etc., and stimulating. Meanwhile, the number of the first to go out and get the sales network, marketing, new product development, and gained a household electrical appliance enterprises have begun to seek overseas expansion strategies of a new round of escalation.

When many foreign appliance companies begin product development and innovation center in China to shift from the national to the occasion, many home appliance enterprises in China began to research and innovation center from China to the United States, Germany and other overseas extension and radiation. Behind this phenomenon is China's home appliance industry in the global industrial chain has been upgrading the right to speak, while Haier related companies represented by the strategic framework and direction are also enriched and enhanced the establishment of a global vision for the company.

A new round of strategies to upgrade

The Chinese home appliance enterprises, foreign market expansion strategies are ushering in a new round upgrade. Specific performance is, first established in product R & D "for different countries and markets, targeted research and development" of the local consciousness. Second, we must be able to combine advantages of local industry chain, and regional policies to promote local manufacture and processing technology to reduce the trade, and technical barriers. Furthermore is to create its own brand, cut into the mainstream of the local sales channels, integrate into the local market. As Haier CEO

Zhang

Said, the overseas expansion of Chinese enterprises, from the "going out" to "walked" to promote, and ultimately "go to" strategic objective.

by:gaga

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