Changing The Strategy Of Search Engines

Most of the time, an average Internet user would consider online search engines to be similar but in truth they are not

. If he does not wish to miss out on things and not know it, the Web surfer should refrain from thinking in this manner. What matters tremendously in today's world is one's familiarity with how search engines work and this is because constantly making business deals that affect the result of their products are money losing search companies.

When they have endured years of unbroken losses they are now attempting to turn a profit and this has caused search engines and directories to start imposing listing fees in an effort to separate the wheat from the chaff especially in the expanding Web of 2 billion pages and 14 billion hyperlinks. Taking commercial sites into consideration, they end up paying so that they can ensure that the search engines will check their sites for updates more frequently than the non paying sites. Sites pay a certain amount of money for this privilege and search engines would rank the search results according to this amount.

Still a very important element when it comes to the quality and quantity of results is technology. There are a number of comprehensive search engines including Google, Inktomi, and AltaVista that utilize complex algorithms so that they could sort through a multitude of variables and deliver results instantaneously. Then there are search directories including Yahoo, Netscape, and Looksmart which have an open directory that relies on humans when it comes to reviewing and categorizing the best of the Web. Most of the time, results end up being swayed because of the entry of capitalism into the search equation due to how mere mortals not being able to keep up.

A Pasadena based company has grown into a major search engine by using a pay for position formula that lists sites based on how much they bid for a prime spot in a variety of categories. In the case of Mountain View based Google which replaced Inktomi as Yahoo's search engine, it completely dislikes pay for position or pay for inclusion arrangements. It is because of these formulas that potentially valuable information on the Web like cancer research for example fails to reach people according to Google executives.

When it comes to search results, ranking high is always necessary for there is a slimmer chance that sites listed after the first displayed page will be clicked upon. When it comes to pay for position arrangements, they reduce the chaff by producing results limited to Web sites that are willing to pay not to mention those that can handle heavy traffic. Such an idea is tailor made for commerce related requests which comprise about 50 percent of the 100 million queries made every weekday in US search engines.

We are putting the power of the free market to work in search area. When it comes to Web sites, they are challenged to put their money where their mouth is and compete fairly. When it comes to 32,000 businesses, they are paying to be listed and they end up shelling out 21 cents for every generated visitor. Every customer lead when it comes too banner ads can cost as much as $5 and so an investment banking firm said that what the companies are paying can still be considered a bargain.

by: jennyrs

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