Chen Xuetao: China 3G market, was &explosive; growth
Chen Xuetao: China 3G market, was &explosive; growth
4 21 , "2010 Xi'an China Communicate Markets Conference "held in Xi'an Shangri-La Hotel. VIA Telecom Special Assistant, Global Product Marketing Director Chen Xuetao at the meeting that the second half of 2010, China's 3G market will show" explosive growth. " 3G mobile phone Price cuts to stimulate product sales improve Has been the high retail price is an important factor impeding the development of 3G. In order to stimulate market demand, starting in 2010, 3G smart Mobile China's major operators, subsidies and procurement focus, the data show that the terminal operator subsidy will reach 50 billion yuan. Chen Xuetao the face of this situation that the subsidies in the short term behavior can play a role in promotion, but in the long run, it is difficult to fundamentally solve the fundamental problems 3G market. Chen Xuetao also pointed out that to really solve the issue price of 3G terminals to be from the baseband chip, operating system and other technical aspects to improve efficiency and reduce costs.
To VIA Telecom launched last year EVDO7.0 baseband chip, for example, as a breakthrough at the technical level, in 2009 China Telecom's EVDO data service card Tender When prompted from the original purchase price down to the final estimated more than 600 yuan to 325 yuan, directly down the CDMA mobile phone End retail market average price, effectively boosted the development of CDMA industry chain. So far, EVDO card compared to TD and WCDMA, already has a cost advantage, this year, Samsung, Nokia , Tianyu CDMA mobile phone Sell Presented a significant amount of upgrading to a large extent depends on the baseband chip costs caused by price reduction. Based on win-win effect, VIA Telecom also present in the rapid development of the Chinese market. Chen Xuetao smiled and said, in its 2008 entry VIA Telecom, the market share of only 3.7% in 2009 was raised to 30%, customers surged from 08 to 30 of 70 in 2009, the number of end products, up from 85 models to the 252 section. End product innovation, overwhelming 2G mobile phones become mainstream 3G terminal constantly introduce new products, according to statistics, in October 2009 to 12 months there in two months 22 new aircraft distribution in place for the first time than the same period the number listed on the 2G phone to a large extent stimulated the sales of 3G smart phones.
On the issue of 3G terminal development, Chen Xuetao of 2010 can be described as a "terminal year", and even bold prediction: 3G terminal in the second half of this year, more than 300% increment. "LNP" put on the agenda to accelerate the development of 3G market competition From a macroeconomic policy point of view, the Ministry of Industry and implemented LNP policy become an important market opportunity for 3G. April 2010, mobile phone number portability to switch network in Hainan and Tianjin formal trial commercial users do not need to change the phone number, they can be transferred freely between the three operators to turn out, this has accelerated the competition between operators, make China's telecom market truly competitive market jungle.
This, Chen Xuetao three operators on the current competitive situation is analyzed, in his view, in terms of maturity for Unicom WCDMA terminals constitute the core of competitive advantage tool, but since China Telecom CDMA receiver Network Just a year or so, China Telecom's subscribers increased from 30 million to move to the more than 70 million now, as the world's largest CDMA operator. According to his years in the industry experience of market operators to judge: "China's telecom growth in the number of users should be three operators in the fastest." Phone price cuts, LNP, especially the Internet has introduced 3G mobile phones, will open a new round of replacement boom. Chen Xuetao finally concluded, thanks to China as the core of the global handset procurement value chain, second half of 2010, we will witness China's 3G market, "explosive growth" of the era.
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