Children's shoes and apparel industry at a crossroads in Quanzhou - shoes, shoes, Quanzhou shoes

Children's shoes and apparel industry at a crossroads in Quanzhou - shoes

, shoes, Quanzhou shoes

5 30, SAIC issued circulation Children's shoes Product quality monitoring of communications, go-karts, Fick and other enterprises in Quanzhou the list, quality suddenly placed in front of Quanzhou shoes business. More to this issue, cartoon image of the enterprises in Quanzhou open market once the magic weapon is no longer so clear-cut, making the market they face more complex and the children's shoes, children's clothing, toys and other children's products business changes in the channels, can be effective in doubt. Quanzhou, children's products industry, already reached an important juncture on. Cardin, Fick on the "blacklist" Rise of children's products industry in Quanzhou, suffered growing pains began. May 30, SAIC issued to monitor product quality children's shoes circulation briefing, reporting that U.S. Blue Cat International Group Investment Limited, Cardin (Fujian) Children's Products Co., Ltd. and Quanzhou Fick Sporting Goods Co., Ltd. Some children's shoes products produced were unsatisfactory because the peel strength and folding properties of failure and other reasons to be "blacklisted." In the communications, corporate exposure is unqualified enterprises of all a small part. According to an industry source, "the SAIC group collected 100 children's shoes products, 39 groups of questionable quality, exposure of only one of four companies, of which there are two of Quanzhou." Similarly, "61" on the eve of Fujian Province Quality and Technical Supervision Organization in the province of law enforcement officers on the market circulation of children's clothing products were random inspection, sampling results, Shishi City, Ming Ngai Wong Dress Weaving Co., Ltd. Shishi City Nan Qi Er Garments Co., Ltd., Peng Garment Co., Ltd. Quanzhou Thai companies such as three children's wear products are classified as poor quality products. "Collective experience of Quanzhou quality shoes suddenly the door, this confusing." Quanzhou VI Dragon brand marketing vice president Chen Shuqing Planning Ltd, said since last year, took advantage of companies going bankrupt, big shoes, shoes enterprises in Quanzhou took over from the big shoes of a majority of technology companies, the product quality are going up. Quanzhou quality children's shoes enterprises can not say no dedication, at present, including Bonden including enterprises, have their own R & D centers or specialized laboratories, "Why would it?" The answer is not hard to find. Quanzhou children's shoes, children's clothing and other children's products industry is facing a channel transformation, from the original distribution to a large wholesale business over counters, but the quality has not kept pace, leading to a large area is the main reason for quality problems encountered. "The products are from the business over the sampling, the number of points can explain the problem." Chen Shuqing said. Lack of standards is another crux of the problem. Chen Shuqing give a simple example, consumers generally prefer Shoe heel Soft shoes, but from a technical level, flexibility, and abrasion resistance is a paradox of the current children's shoes industry in this respect is precisely the lack of a national standard, "business loss." In any case, suddenly confronted with the quality of the door, to be included in the "blacklist" of enterprises in Quanzhou is undoubtedly a heavy blow. Quanzhou Trade and Industry Bureau Chief, Lin Quansheng fair trade that, while companies have been punished for a problem of product quality may be just a batch of the product, but consumers appear, they often intuitively considered to be the brand's product problems, "there is may be a devastating blow to the enterprise. " Hovering between left and right Sports Goods Co., Ltd. Jin Jiang Jinwei compared with the cartoon image of waving farewell to pull off, Sheng Jin Jiang Wantai will have to "touching" is much more. "The cartoon is to change often, but not to the point of death." Cosmos Sheng Lin Weisheng, general manager of shoes that, as children mature, former junior high school students may also like cartoons, but now only a small low-grade kids will love. Cartoon image of declining, in fact, the whole division and children's products market has complicated a form of expression. Original piece of children's products market chaos, and therefore more to the breakdown of children's products company in Quanzhou, started walking in the choice of left and right to go between the two.

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