China Fashion Forum: 15 years of successful service enterprises outlined Images - Apparel Forum - Cl

China Fashion Forum: 15 years of successful service enterprises outlined Images - Apparel Forum - Cl

"Every stage of life, I know what is right and what is wrong, but every time I have chosen the wrong way, because to go on the road is too difficult!" This is a classic movie lines, China used to describe the past 15 years Clothing Course of the same entrepreneurial spirit fit. The early nineties of last century, Chinese clothing enterprises to start business to complete turn around from the workshop, how choose, and let the entrepreneurs from this into continuous thinking and judgments.

The past 15 years, China Fashion Forum, the refractor brainstorming like entrepreneurs, to learn from the changes in domestic and international markets steady stream of ideas, at the same time affect the entrepreneurial spirit. At every forum needs of entrepreneurs have tried to think about, and looking forward to have revealed itself, like freezing a moment in the camera industry.

When the focus turned to the outbreak of brand awareness

2003, when "what is the brand, how to run the brand," the issue before us, the Ports Fashion CEO Chen, "Thai said:" The product is the core issue of brand management, creativity is the garment permanently enduring a very important factor. "

And Tianjin should be large Leather Fashion Co., Ltd. The chairman shall Ze Cong said: "The brand's core to the product base, quality based, functions based on the service in more cultural base and add more cultural content."

Beijing white-collar Garment Co., Ltd. Chairman Miao Bing said: "branding is a story, the brand is a pleasure, the brand is also a commitment, so do the management of a brand may be to run a story . "

Garments Group Co., Ltd. Chairman Wu Zhize said more specific: "Quality is the foundation, to have good Marketing Network, we have to do the design. "

Metersbonwe Group President Zhou Jian said: "China has created a dress with Chinese characteristics and cultural connotations of the brand into an international brand competition, can access a broader market advantage, as Metersbonwe, from the initial that name to create an international brand wanted to target, but also combines the spirit of an idea. "

Face the same problem, different entrepreneurs, the answer to both similarities and differences. Creativity, culture, content, story, marketing, network ... ... the emergence of these ideas, not entrepreneurs, the inspiration, but "Chinese clothing brand building era", motivated entrepreneurs grow with the Chinese garment industry in the process of accumulation and realized that.

Chen, "Thailand should Ze Cong, Bing Miao, Jian Zhou and other entrepreneurs to discuss how to run brands," turned "into the collective consciousness of Chinese clothing industry. In 2003, we have two of China's apparel industry a face: how a kind of mass production to meet the individual needs of the market. experts made this start to adjust the industry structure, product mix and to adjust the call.

The same time, faced with China's accession to WTO, some foreign brands in China began to enter our market and our brands to enter the international market. This is the talk of them in the apparel brand to capture the market must have a name brand, it is not just China's brand, but also the world's brands compete.

This moment, the era of Chinese clothing brand to promote CHIC, has been increasingly mature market environment has bred enough stage to allow more companies to begin planning how to use the brand value to obtain higher profits. Brand awareness in this context, the concentrated outbreak. Garment entrepreneurs are beginning to embark on brand management of the Long Way.

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