China Unicom's 3g Subscriber Growth Strategy Into The Bottleneck Of Adjustment To Find A

HC Communication Network May 20 news, nearly three months of operating data

, China Unicom 3G The user has entered the bottlenecks of growth. In order to seek a breakthrough, China Unicom has the overall tariff structure in 3G, 3G terminal operating strategies to make the adjustment. Industry insiders believe China Unicom's growth in 3G customers will be within a few months out of the woods.

2009 10 end of 3G networks is the official business of China Unicom, after one month, exceeded a million of its 3G users reached 1.021 million. The subsequent three months, continuous growth of China Unicom 3G user growth rate of more than 2G users, the number was 801,000 net increase, 920,000 and 853,000.

In the three consecutive months of rapid growth, China Unicom 3G users incremental finally turning point occurred in February 2010, growth slowed sharply, the number was only 470,000 net.

3 months, China Unicom net increase of 759,000 3G users, although the growth rate has increased over the previous month, but its growth is not encouraging. According to China Unicom announced on May 19 the latest operational data, Unicom 3G user growth of 681,000 in April, increment is still lower than 2G users, 3G subscribers reached 5.505 million cumulative.

With the industry has made it clear that the 3G market in China Unicom's high-end user location, and supporting the 3G tariff system and terminal operating strategy, will expand to some extent constrain their users.

However, China Unicom has 3G in its official business which have been seen six months after the resistance, not only to focus on high-end users, and will be more focus on end user market and the overall tariff structure in 3G, 3G terminal operations strategies to make the adjustment.

4 the end of China Unicom announced that the overall tariff adjustment system and the 3G iPhone contract purchase program. Which, 3G whole tariff system adjustments, including adjustment of basic 3G package, the new 36 yuan a data plan, add 96 stalls iPhone package, adjusting the wireless network card the first month of billing rules. The iPhone contract purchase program adjusted the price of iPhone users to buy lower than previously about 1000 yuan.

Not only that, China Unicom has started operating in the country offices and community channels owned stores, including low-cost on 3G mobile phone End products, including large-scale promotions. Accordance with the plan of China Unicom, will be launched this year, several more than 2,000 yuan in low-cost 3G Smartphones .

Industry analysts believe that the growth of China Unicom 3G users will be in a few months out of the woods. In fact, China Unicom end- Sell Market performance, adjusted its operating strategy is showing results. By iPhone sales, for example, while China Unicom has not yet announced the latest iPhone sales figures, but its terminal operating subsidiary, Unicom Huasheng and operating room staff are said to enter in May, the Unicom iPhone sales over the previous months "Wang a lot."

China Unicom's 3g Subscriber Growth Strategy Into The Bottleneck Of Adjustment To Find A

By: qoqo

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