China's Textile Industry To Upgrade Its Value-added To Build China Design Brands

Recently, the cultivation textile and apparel brands for the upstream and downstream

industry chain to accelerate the pace of independent innovation, from a "Made in China" to "Chinese design" of high value-added upgrading of the value of the textile industry has become the consensus.

March 29, a lecture entitled "China Fashion League Pioneer Design" conference will be officially unveiled in Beijing. This announcement to integrate the upstream and downstream textile and apparel industry chain as a thrust to display the "Chinese style" original design, which will serve as an opportunity to build an industry consolidation, industrial upgrading, fashion the right to speak as the core appeal of the communications platform -- China Fashion League. Two young fabric business - ambitions Group to the Nien Hsing Textile Co., Ltd. and Shanghai Dingtian fabric as the upstream side participated in the avant-garde design publishing activities.

Reportedly, China's pioneer in fashion design alliance issued an effort to bring fabric through direct cooperation between enterprises and designers together to participate in high-quality resources and downstream industrial chain integration and product innovation, dissemination of innovative and market of high value-added products, and promoting transformation of textile products and brand their own products to upgrade to reach leading edge fashion and the market demand for an effective balance between the reality.

Insiders say: As an integrated fashion industry and media resources in the upstream and downstream of the platform, the Chinese fashion to break the alliance of professional fashion and consumption, the gap between fashion, contact Business - Professional - Consumer trilateral relationship, forming a cross-border cooperation . Its long-term objective is to enhance China's fashion the right to speak, and therefore the level of radiating and communication will be more broad.

China Textile Industry Association vice president of Sun Rui Zhe, also said in an interview: China wants to master the fashionable discourse of rights, individual enterprises alone is difficult to achieve, and should, under the guidance of the industry association, assembly textiles, clothing, business and media fields elite brands, formed into an industrial, business, media, interactive development of a new model.

In addition, China also plans to fashion alliances with the Internet sales channel for this emerging consumer to launch a series of professional and commercial docking activities to promote the concept of consumption of textile products to upgrade, stimulate and stimulating consumer demand for textiles and apparel.

by: gaga

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