China consumer association to breast assessment ten false advertising false advertising aired for 4 years - the pharmaceutical industry

China consumer association to breast assessment ten false advertising false advertising aired for 4 years - the pharmaceutical industry

A fight against false Advertisement Social monitoring activities are consumer association launched the initiative. 3 am, the Consumers Association announced in July this year since launching the "screening consumer information, exposing false propaganda" campaign of false information in order to gradually set up a screening of the daily social supervision mechanism. Meanwhile, the Consumers Association in cooperation with the Sohu Web site, "public confidence in large-scale online advertising investigation" is ongoing.

In this event, the consumer association consumer reports will be based on extensive collection of clues, experts on the dissemination of false information in commercial screening, expose, criticize. On this basis, selected the "2006 Ten Most consumers condemn false commercial advertising."

The Consumers Association official told reporters that in 2005 the system handled the national consumer association involving false advertising and false quality Table 21,700 complaints said. At present, Food , Health Products , Medical, pharmaceutical, beauty Service And so on, from a variety of advertising managers, especially TV Direct marketing advertising, network, made little advertising, the use of consumers seeking urgent mental health, general declared that "using the latest or high-tech" positive assurance "efficient" and repeatedly promised to "bounce" dissemination of false information to induce non-rational consumer behavior, individual or even suspected of disguised pyramid, and seek illegal interests.

Positive report in the Consumers Association called on consumers and provide clues about false commercial advertising, to jointly safeguard the legitimate rights and interests of consumers. Letter please specify the consumer advertising time, advertising media, name, ad content. Letter addressed to: Guang An Men Wai Avenue, Beijing Machinery Building, 11th floor, 248 Consumers Association of Supervision Division, China (100055), or send e-mail: zxxjdb@sohu.com.

A false advertising aired 4 years

"Polly treasure" under investigation, experts say the drugs make fat transfer has not occurred

The so-called Breast Products, raw materials far from breast, but will have a negative reaction; the theories of consumer advertising actually paid workers are simply not used the product extras ... ... every day across the country broadcast more than a dozen TV sets rolling out, "Polly Po" Breast advertising, yesterday accused of allegedly false hype. In the afternoon and evening, "Polly Po" ad is still flying.

Yesterday afternoon, Haidian Branch Trade and Industry Bureau and the Consumer Protection Division advertising emergency meeting, decided to "wave Polaroid" investigation. City Administration of Industry official said, "Polly treasure" whether the harm to the human body, will be testing department can only be determined after the actual test.

Breast not appear Food and Drug

"Polly Po" product stands for a complete composite solid Poly Po papaya Pueraria Beverages . Their use of health food license number is Feng Wei supervisor words, the ordinary food. "Pony Up" ads have been broadcast for 4 years, starting from the end of last year reached a peak. Advertisement, the use of high technology Pueraria papaya extract the active ingredients were effective to promote breast development, while the free fatty buttocks legs can move to the chest, is among the immediate and ongoing life of similar products for breast enlargement products.

However, according to CCTV "Weekly Quality Report" survey, hundreds of consumer complaints through the Internet, spend thousands of dollars to buy the product, several treatments down, not only does not receive the magical effects of advertising, but there acne, menstrual disorders, chest pain, vomiting and other adverse reactions.

This, the Chinese Pharmacopoeia Professional Committee of Chinese Medicine Committee Gao Min introduction, kudzu, and just two ordinary papaya Traditional Chinese medicine Composition, with qi, blood, and stomach Digestion Role in the relevant Pharmacopoeia literature did not mention the effect with the breast and no clinical Bed Basis. Moreover, long-term excessive use may lead to women Endocrine Disorder.

Chinese Journal of Aesthetic Society National Committee, the Beijing Quality Control of plastic and aesthetic medical center Jie Luan Panel members pointed out that a drug has not yet allow the transfer of fat by eating drugs Health food To achieve the effect is not being breast.

30 yuan a day, please show extras

"Polly Po" products distributor is the view of the world chess Beijing Technology Development Co., Ltd, whose registered office is at Village Road, Haidian District Weigong.

In "Polly Po" ads, inciting force is the most successful consumer own experiences more than breast, and many had also been wavering on the part of consumers make up the purchase of determination.

Reality is that consumers in advertising is 30 per day hired extras, and did not take off, "Polly Po" products. One man tears in front of the camera again in the near future consumers, "Ting Mei," the one in advertising. According to "Polly Po" Breast Advertisements Make The company said, consumers are by the actual photos before and after contrast Computer Forged. In particular, breast effects, but also through painting and other computer technology to do out.

's Notes Not understand the "Polly Po" phenomenon

Far from the end of last year, "Polly Po" ad every day in the National Taichung rolling 17 TV broadcast a powerful advertising bombardment effect, as "Polly treasure" has brought a revenue of 2.4 million yuan per day more than a handsome profit. CCTV noon yesterday, just exposed the "Polly treasure" in the afternoon and evening, "Polly treasure" of the ad is still flying.

"Polly treasure" Some companies were quite proud to say that one month into 52 million in advertising, search through each station can certainly see "Polly treasure" of advertising, "is that force you to see, have to see, do not look impossible, turn on the TV that this ad. " This intensive bombing, not just the consumer it should be visible.

"Polly Po" ad did very straightforward, "openly" to put one by one consumer has clearly violated the "food ads may not use experts, doctors, or on behalf of patients Image of product efficacy, and to do that ", now there is still a lot of TV advertising is still shopping to do; Pueraria, papaya breast statements, as early as" Polly Po "before, many products also carries it for gimmicks, shouting so many years also allow consumers to believe that so many years, and today that they are fundamentally not a sudden breast effects.

So consumers do not understand is, Why such a prominent illegal advertisements can exist so long? Word of mouth "truths" Why now before the first correct

POST COMMENT

How To Measure Your Advertising Results How to Conduct a SWOT Analysis - The First Step in Advertising Planning : Swat the competition! Benefits of PPC Advertising in India Facebook Paid Advertising - A Good Way to Attract Traffic Three Facebook Paid Advertising Mistakes Facebook Paid Advertising - Pay Per Click Secrets Beating the Brand – Carry Your Reusable Bags without the Corporate Advertisement Facebook Paid Advertising - Should You Go for Pay Per Click Ads? Facebook Paid Advertising - Things to Look Out For What's Different About Facebook Advertising? The Effects of Irresponsible and misleading advertising on customer Memphis Advertising Agency The Pros and Cons of Ezine Advertising