Chinese Footwear Market Is Problematic, Indonesia Anti-favored

With raw material prices on the Chinese footwear market

, and other problems, are adjusting their foreign trade in the direction of shoe, the direction from China to Indonesia. Nike, the world's largest footwear brands (Nike) 90's of last century has been the production points from China, Vietnam and Indonesia shared. However, over the past three years, China's share also declined slightly, and now Vietnam, 37% of its sales in China accounted for 34% and 21% in Indonesia. NewBalance and Adidas (adidas) purchase from Indonesia every year millions of pairs of Nike Air Max 90 shoes. Such a move as CollectiveBrands there can be more than this year to help Indonesia, Vietnam, to become world's second largest after China's shoe-making power.

Payless Discount Nike Shoes store chain, which owns the U.S. Footwear Group CollectiveBrands manufacturers in Indonesia have begun to purchase in order to reduce the cost of rising dependence on China. ? CEO Matt Rubel (MattRubel), said the company expects a steady increase shipments of subcontractors in Indonesia in 2015 reached 12 million pairs. "China has been a cheap one-stop shopping utopia utopia ... ... but never last long," Rubel accept the British "Financial Times" interview. "Today we must do more, in all places possible redeployment."

In fact, not only the United States that such a move Footwear Group, a similar, including Unilever (Unilever), Nestle (Nestl), Toyota (Toyota), including foreign companies are also moving into Indonesia, aimed at the growing middle class in Indonesia class; to expand the production scale in Indonesia, it would reflect the country's decade-long recession in the manufacturing sector after a strong rebound. China's output now accounts for about 80% of the share, Rubel will be reduced in the next two years, about 70%, then dropped to around 60%. CollectiveBrands in 2009, sold nearly 170 million pairs of Nike Air Max shoes, income 33 billion.

by: slary

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