Chiropractic Marketing with Facebook Places

Facebook has just launched a brand new feature called Facebook Places

. And, it has some interesting chiropractic marketing potential for chiropractors.

According to Facebook, "Places is a Facebook feature that allows you to see where your friends are and share your location in the real world. When you use Places, you'll be able to see if any of your friends are currently checked in nearby and connect with them easily. You can check into nearby Places to tell your friends where you are, tag your friends in the Places you visit, and view comments your friends have made about the Places you visit. Use Places to experience connecting with people on Facebook in a completely new way."

Currently, the Facebook Places application is only available to users in the United States with mobile access to the Facebook application for iPhone or touch.facebook.com.

If you have an iPhone or access to one, here's what I recommend you do right away:

Get your practice location entered into Facebook Places.

To create a new place, follow these steps:

Access the Places application on your supported device.

Click "Check In."

Click the "Add" button to the left of the Places Names search box.

Enter a name for the new Place as well as an optional description of it. Then, click the "Add" button at the bottom right of the page.

You will then have the option to both write a description of what you are doing at the new Place, and/or tag your friends there

Click the "Check In" button to share your visit.

The default location for any new Place you create will be where you are currently located. Also, keep in mind that any Place that you create is public. This means that other people may see your created Place while browsing Facebook or the Places application.

I really think Facebook Places is going to take off when the application is accessible on all devices.

For now, get your practice location into the system. I'll be sharing updates on how best to maximize and leverage Facebook Places as a chiropractor as soon as more information becomes available.

[Sidenote: this is another reason to start using Facebook Advertising (different from social media marketing on Facebook) to promote your practice to targeted users of Facebook in your area. I can't say enough about how effective Facebook Advertising is right now.]

Chiropractic Marketing with Facebook Places

By: Ernesto Hayes

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