Choose Promotional Mugs for Special Events

Choose Promotional Mugs for Special Events

Promotional mugs are an inexpensive and extremely practical way to publicise your business or event, as these useful items are likely to be a feature of office desks and kitchen cupboards for many years to come. Unlike more disposable promotional material, such as flyers, mugs have real value for people from various walks of life, and the associations that can develop between the mug and the corporate branding printed on its surface can help build positive relationships between a business and its customers.

A typical home or office may have a broad selection of mugs, and this is not usually restricted to matching sets. Over time, people acquire mugs in various ways - whether as a gift or as something picked up at an event - meaning that including promotional mugs among your marketing methods can be a highly effective way of reaching more people for an extended period of time.

Mugs are diverse items, available in a range of sizes and colours, meaning you should never find it a challenge to include your company's logo, images and slogans on them. However, you should consider the type of event at which these mugs will be given away, to help ensure that recipients develop the right associations.

While mugs may not have the market value to be given away as prizes, your shareholders, business partners and employees alike are likely to be grateful for the chance to receive a new mug for free, when the items are distributed at corporate events. If you're showcasing a new product or service, or the event is likely to be attended by the biggest names in your industry, then you could even look forward to your company receiving a permanent presence on the desk of one of the biggest influencers in your domain, if they take home your branded mug.

You can make promotional mugs even more appealing by presenting them in gift boxes, which can be customised by the designer at the same time you put together your ideal mug design. However, the versatility of mugs also means you can opt for much lower cost production and use cheaper ceramics, if you're planning on giving the mugs away at road shows and public events.

You don't have to limit yourself to one design either, as something as simple as varying the colour - producing black mugs as well as white ones, for example - could make your mugs even more appealing to individuals. You could even consider launching a limited range of promotional mugs to tie in with special occasions such as Christmas.

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