Choosing Right Landing Pages For Your Keywords Part3
Non-AdWords accounts
Non-AdWords accounts
Such types of accounts are a little complicated. However, you can solve the puzzle by creating a distinctive source code or you can also have a PPC campaign-tracking set up for your external pay per clicks. This can be done in two ways:
You can add ?source=MSNPPCGroup1 to the last of the URL of your landing page in the AdGroup, or can add this at the keyword stage in other cost per click or pay per click sites.
If you are using Google Analytics URL builder to create a source code which can be converted into a campaign in Google Analytics, then you know that those URLs can look like the one given below:
It is better to use the second option if you want to set up better PPC campaigns in the long run. You may find people who have used the first method for years because they considered the method quick and effective. The method can work for you as well if you do not have huge PPC campaigns.
If you want to go for the first option, you can drill into the sub-options by first selecting Top Content in the Content menu. After you have done that, select the Filter Page box towards the end of the page and leave a drop down to Containing. Then you can enter the name of the parameter, the one that you selected in your source code and then select Go.
Select an appropriate source code that correlates to your ongoing PPC campaign. The next step involves choosing Entrance Keywords from the drop down menu and then choosing Comparison from the Views menu. Change the second, third and fourth column to Landing Page, Unique Pageviews and Bounce Rate respectively.
Once you are done with that, you can review your keywords and their landing pages. Flick underperformers off those landing pages and make intelligent judgments on what landing pages work best for your PPC campaign management and for your users as well.