Choosing The Right Options For Color Newsletter Printing

Are you new to color newsletter printing? If you are

, then you are probably having a hard time making sense of all the different options of the process. Color newsletter printing has many different aspects that need to come together perfectly for you to get the right look and the right price.

Let me teach you how to choose the right options you need for printing newsletters. I am going to discuss with you each of the aspects of the newsletter printing process and the different options that you will need to decide on for each. Let me start with the basic option of newsletter size.

The proper newsletters size Size is one of the first things you will need to decide on when printing your newsletters. At the start of your design process, you will want to determine the scope of the length and width of your newsletter layout so that the design is perfectly prepared for printing.

Now there are different sizes of newsletters. The most common ones are 8.5x11, 9x12, 11x17 and 12x18. You will want to use the smallest 8.5x11 inch format if you want to save on printing as well as have an easy time in developing your design. This smallest format can be made through any word processing application since it is already in the letter sized format.

The larger sizes however are best for impact newsletter printing where you want people to be impressed with your custom newsletter. I recommend using professional desktop publishing applications when using these sizes so that you can control the different elements of the document more precisely.

The choices in paper materials You will of course be presented with a choice of paper material in newsletter printing. You will have the choice of choosing the paper weight or paper thickness as well as the special coatings that the paper material will have. If you want your newsletters to be tough and last a long time, then you may want to get the thickest possible paper material with an added moisture resistant coating. If you want things cheap, you should settle for thinner materials with absolutely no coating at all. Just choose the features that should help you with your objectives for newsletter printing.

The appropriate inks to use You should know that inks can also be specified when you print newsletters. You often have a choice of using black inks, standard four color inks for printing and the special metallic/ glossy kinds of inks that are more expensive but is impressive as well. The most common option to choose here is the full color, four color newsletter printing process. This will give you a nice full color finish for your newsletters, without the added cost of those special metallic ones.

The choice of printer Lastly, you will actually want to decide purposefully when choosing your newsletter printer. You can opt usually for a digital newsletter printer, or a traditional offset printer. Digital printers will usually be more cost effective if you are printing 50 or less pieces of custom newsletters, while offset printers are more economical when you print 100 or more custom newsletter prints. So depending on how much you are willing to spend, and the number of pieces of newsletters that you need, on or the other kind of newsletter printer will be ideal.

Great! Hopefully you have learned a lot on how to choose the right options for newsletter printing. Just try to remember these things once you are working with your custom newsletters. Good Luck!

by: Michelle White

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