Choosing Topics For Article Marketing Campaigns

To start with, your topic selection might involve some trial and error prior to you catching on to what's working out and what isn't.

The Trial and Error Period

It's an acceptable approach to distribute articles on a balance of topics, related to your niche, to see what attracts an audience. You need to pay particular attention to the issues you cover in every article and make certain you examine different subjects throughout this period.

Make sure you've got proper analytics set up in your web site that allow you to examine the effects of your efforts. This way you'll know where the traffic to your site came from.

Comparing Article Topics

Once you've compiled statistics for the different articles you've published (give it about 60 days), you should start to see some emerging trends. You'll need to pay attention to what material is the most and least successful.

You can evaluate your article's success based on a number of factors, including how many additional sites released the article, how often it was read and how many hits the article generated. In the end, the most significant statistic is the number of sales that accompanied the traffic created by the articles. Earning money isn't everything, but it does help keep you in business!

Look for prevailing trends around the most and least successful articles. The themes covered by the most successful articles are the ones you'll want to give most of your attention to in subsequent article marketing campaigns. And of course the topics you dealt with in the least successful material should get less of your attention, or none at all. Try to get the best results for your time and effort.

Try A Test Campaign Before A Big Launch

Before you start a wide article marketing campaign on a new subject, you might decide to run a smaller one to start with and look at the popularity of that topic. Managing your resources efficiently is essential when setting up your article marketing campaign.

You'll likely choose to carry out this test several times throughout your online marketing campaign to see if there's any change in which are the most and least popular articles, and subjects...

Choosing Topics For Article Marketing Campaigns

By: Bill Rudosky

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