Cillit Bang Case Study: Harnessing The Power Of A Simplified, Clear Advertising Approach

"Introduction

"Introduction

This case study on Cillit Bang forms part of case studies series, which explores business practices across a variety of disciplines and business sectors. It looks at how the household cleaning brand has created a unique personality in the sector through its counter-trend use of low production value ads with an assuredly retro theme and the catchphrase ""Bang, and the dirt is gone"".

Reasons to Purchase

*Gain insight into the methods used by important industry players to give them a competitive edge

*Identify specific areas for operational improvements

*Capitalize on the knowledge of experienced companies when entering a new niche or market

Table of Contents :

View 1

CATALYST 1

SUMMARY 1

Analysis 2

Introduction 2

The Cillit Bang range addresses everyday cleaning needs 2

Cillit Bang has color-coded packaging for customer friendly purchase choices 2

The Cillit Bang brand has used traditional media in a mildly subversive manner 4

Cillit Bang has also embraced new media with mixed results 5

Cillit Bang is creating a substantial web footprint 6

Cillit Bang has also gained positive PR exposure in more traditional channels 7

Conclusions 7

APPENDIX 8

Case study series 8

Methodology 8

Secondary sources 8

Further reading 9

Ask the analyst 9

consulting 9

Disclaimer 9'

For more information, please visit :

http://www.aarkstore.com/reports/Cillit-Bang-Case-Study-harnessing-the-power-of-a-simplified-clear-advertising-approach-38319.html

by: Aarkstore Enterprise

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