Classified Advertising Jobs A Way To Reach The Best Employees

Many employers would agree that classified advertisement is a cheap and effective

way to look for potential employees, besides known recommendations and engaging the services of job recruitment agency. Every day, there are new jobs up for grabs and they are often found in classified section of newspapers and listed online through local classifieds. If you are an employer, what is the best way to attract the best people to work for you? Firstly, you need to be creative in reaching out to the best talents. It is vary natural that the best brains would want to work for the best employers. Therefore when announcing that you have a vacant post to fill, remember these four points; (1) Attract attention, (2) Ignite interest, (3) Create desire, and (4) Prompt for action.

(1) Similar to other adverts, classified advertising jobs are products and your potential employees are clients. Branding of company name is important but it should not overwhelm the advert content itself. People should be attracted to want to work for a particular company, but at the same time examine the job criteria. A good advert should be attractive, clear, precise and promising. Using suitable fonts, headline, positioning and word stress will help readers to easily distinguish your advert from the rest. (2) When youve got the readers attention, build interest. The job should relate to the need of the applicant (i.e. wanting to work overseas) and how they perceive an issue. This keeps them reading to find out more.

(3) Creating desire relates to describing benefits offered and the plus points of the job. This is the crucial part where job seekers determine whether the job is worth applying. Do not go overboard in your description. Be consistent and honest. Employees are highly discerning and will quickly perceive the job as a scam if its too promising. (4) The last step if for job seekers to take action and email you their resume. Provide guided application steps if necessary. Usually, providing email, phone number and a deadline will suffice.

There are plenty of classified advertising jobs in the job market today. Learn to be creative and create advertisements that will attract the best talent in the job. You will not regret placing your advert in a classified.

by: Chris Cornell

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