Cold Calling Still Works For Lead Generation

There are some call center methods that will not find their alternative because they are extremely effective in themselves

. Cold calling is one of those methods that won't fade out in a hurry. It's true that other methods of lead generation, like social media marketing and search engine optimization, have come up strongly and asserted their presence. But the effectiveness of the telemarketing calls can hardly be undermined. Call centers have always got results when they make calls to the targeted customer base. There is something about phone calls that cannot be achieved online. Despite claims to the contrary, the online methods work only for certain sections of the demographics. To reach out to a wider group of people, you will have to use the telephone.

The enemy of the phone calls, namely the FTC or other governing bodies, may try to curb the telemarketing process, but as long as there are results up for grabs, this trend won't die down. There are some reasons why cold calling works where others don't. The primary point is the skill of the telemarketer. Call center agents have a better chance of convincing the customer to purchase something when they are talking to them over the phone. Online methods leave too much to chance. And you cannot address the users' hesitations and queries instantly. It's true that interested users write emails and make comments, but a larger section of them leave the website without any activity. They swallow up their questions. This loss can be ruled out in cold calling. Here, the users can talk it out clearly to the consumers and answer their questions clearly.

Telemarketing services is also about the marketing acumen of the agents. BPO agents can change their approach and stance while talking to the customers according to the reactions they receive. If they feel that the customer needs some better insight into things, they can provide so. Similarly, if they feel that too much of data is confusing the consumer, they can get to the analysis of the data instead of the data itself. These are spur-of-the-moment thinking that experienced and skilled BPO service agents bring to the table. You cannot do this with websites. There the copy has to be written with a general idea in mind. Cold calls can be personalized to a great degree. That's what makes them more effective.

Call centers must keep in mind that there are certain sections of the population that do not have access to the internet. This is especially true if their target demographics are consumers who are less likely to have any. In such cases, the question of using online lead generation does not arise. You have to use cold calling to tap consumers. The single most important factor that sways it for the telemarketing calls is the opportunity for interaction. When the agents are talking to the customers, they are putting themselves in a position where they can control the way the conversation will go. They can pitch for sales easily.

by: Ivana Lewis

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