Colour Plays An Important Part In Our Lives Even When We Don't Realise It

Colour therapists say that everyone has their own personality colour

, and designers pay close attention to the meanings, effects and qualities of colour when putting together everything from corporate branding to building interiors.

The colour turquoise is associated with creating emotional balance and stability. It radiates the peace, calm and tranquility of blue and the balance and growth of green.

It is believed to help with clear thinking and decision-making and to assist in developing organizational and management skills. Wearing a turquoise necklace, bracelet or ring can help its wearer think clearly and act efficiently when the situation requires it. Turquoise is also a good colour for public speakers because it is a calm colour, enabling them to concentrate and express themselves with confidence and clarity.

It is a good colour for people to use when they feel they are stuck in a rut and can't see a way forward.

To establish your own personality colour, think of the first colour that comes to mind. It does not have to be a colour that you wear often, but it will give insight into your personality type.

This instinctual colour can reveal a person's character traits and their physical, mental, emotional and spiritual states. It can reflect the way they operate in the world.

It shows a person's strengths and weaknesses, vulnerabilities, and the challenges they are facing at that particular time in their life.

Colour theory can be applied to business and the professions also. To use the colour turquoise as an example there are many situations that call for calm and tranquillity, such as a doctor's or dental surgery, or a hospital. Similarly, a lawyer requires clear thinking and emotional balance, especially when advising clients on difficult life situations.

The effects of colour are often subliminal and this can be important when choosing a colour to match the branding of a particular product or service. For example green, have become associated with products that are environmentally friendly and natural.

However, the end user of the product or service, their age and lifestyle also need to be considered when choosing appropriate colours for branding. It is also important to take into account that colours convey different meanings in different parts of the world, so for somebody trading globally this will add an extra dimension to the consideration.

In these circumstances it may be a good idea to choose more than one colour, although obviously not ones that clash!

Turquoise is often seen with silver, in turquoise necklaces and other jewellery, but it is often also teamed with lavenders and pinks for a feminine look, or with black or white for an art deco feel.

by: Jude Smith

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