Common Practices That Hamper Search Engine Ranking Of Ecommerce Websites

The expanding ecommerce industry allures merchants to setup their online stores

, listing hundreds and thousands of products. Unaware of the stiff competition in the online market, the online merchants expect visitors and conversions as soon as their website is live. The reality is however, different and attracting visitors to a website is a challenging task. On top of it, errors made by web Development Company while optimizing ecommerce sites just make the situation worse. For top rankings in search engines, you must not commit any of the SEO errors mentioned below.

Missing Product Description

Its true that a picture says it all but missing product description is one of the most common SEO errors for ecommerce websites. If you want the product pages of your website to rank high, always include relevant product description along with the product image. Search engine robots match keywords with the description on the product page and then show these pages in SERPs. While writing product description, make sure that it is to-the-point and unique.

No Product Reviews

If you browse ecommerce sites like Amazon and eBay, you can easily find product reviews for every single product. Product reviews by customers build trust and help buyers in taking the final decision. So, if your ecommerce website design does not include a section for product reviews, include it right away. Ask buyers on the website to share their experiences and feedback as it makes your website look authentic.

Irrelevant URLs

Generally, online merchants emphasize on website designing and forget considering the URL structure. As an individual, you may not find URLs of great importance. However, from SEO perspective, the URLs should be related to the product listed on the page. In fact, URLs are so important that SEO Companies analyze them at the beginning of the project itself. If the URLs of your website are not properly done, hire a SEO expert and get the task done at the soonest possible.

Copied Titles

Titles and meta-tags hold great value in the area of search engine optimization. Every single page of a website should have unique title and Meta description so that problem of copied content does not arise. For an ecommerce website with thousands of products, it might be a tedious job to write unique title and meta description. However, this is pertinent for achieving top ranks in SERPs.

By avoiding these common SEO errors, rankings and thus conversions of ecommerce websites can be improved greatly.

by: Matt Simons

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