Communicate And Prosper!

How much has poor communication cost your company within the past

twelve months? Possibilities are, you have got no idea. Possibilities are even

better it is a lot additional than you'll be able to afford.

However you will not realize the numbers in the monetary statements or year-finish departmental reports. Nothing shows up saying "lost productivity due to miserable conferences" or "missed business opportunities through sorry

selling skills" or "employee quit because there's no communication

around here."

Why? As a result of most folks are not sure what communication very is.

Consider this: When firms conduct internal desires assessments,

communication nearly invariably surfaces close to the high of the list. However if you ask ten people who place it on the list exactly what they meant, you'll

get 10 completely different answers. Folks typically can't pinpoint the problem--they simply have a obscure feeling communication isn't happening.

Sadly, this vagueness relegates communication to the underside of

the action list.

Truth is, communication isn't some warm and fuzzy "nice to have"-- it is

nothing less than the lifeblood of your organization. If blood doesn't

flow into at just the proper pressure and speed to all elements and extremities

of the human body, that body sickens and eventually dies. Therefore, too, does

an organization where communication doesn't flow freely.

Communication is not restricted to vision and mission statements from the

high; it's not simply news releases publicizing financial results or new

product announcements; it isn't just internal or client newsletters,

annual reports or videotaped messages to the troops. These are all

vital, however they type simply a fraction of the communication--and

miscommunication--that takes place each day within the workplace.

What I decision applied communication is written, spoken and non-verbal

interaction among folks so as to induce things done. It takes co- operation to make a product. It takes collaboration to approach a replacement

market. It takes teamwork to implement a strategy. It takes this applied

communication to grease and run the machinery of business. And if that

machinery breaks down--because it usually will--a nice deal of cash is lost.

It's in this space, applied communication, that we tend to need to look for the

financial drain.

Loss of time

What will your time cost the corporate for every hour you are at work? A

smart rule of thumb in calculating hourly cost is: annual salary divided by

2000 (based mostly on fifty 40-hour weeks). When you recognize this figure for your

own time plus that of your workers, you'll begin to calculate the cost

of applied communication at work.

Meetings

Regardless of its purpose, a gathering is an exercise in applied

communication: you speak, you listen, you interact. I've never met

anyone in business who has not complained concerning meetings: too several,

too long, too boring. I would raise that: too expensive.

Think about conferences that are imagined to last an hour however somehow

expand to fritter away most of the afternoon. Calculate the hourly price of total

participant time and multiply by the length of the meeting--and keep in

mind that the upper level the participants the additional expensive the time.

The result might not sound too alarming, till you think about how several of

those meetings occur in your organization each day, each week,

every year. Do the arithmetic.

Correspondence

Letters, reports, memos, and now the ubiquitous e-mail--written

communication is an integral part of doing business. Unfortunately,

statistics show that corporate workers spend altogether too much

time writing it, and badly at that, thus that those on the receiving end

pay too much time reading it!

If a $forty,000-a-year employee spends simply two hours a day reading,

writing and managing e-mail, that is a $9,000 annual cost. Judging from

what individuals tell me concerning their work habits, 2 hours daily could be a

conservative estimate. And what about those at a lot of higher salary

levels who spend much longer writing every day? Do the arithmetic.

Displays

Folks at all levels present information in a selection of settings in the

workplace each day. These presentations not only consume several

hours in the creation and preparation, but conjointly the expensive time of

people who should listen to them. Sadly, poor presentation skills

usually result in a futile exercise that communicates but a straightforward

written report. How several useless shows take place in a very major

corporation each day? Do the arithmetic.

Loss of business

Typically salespeople know their "pitch" therefore well that they totally ignore

any input a prospective client may give them. They barely shake

hands and sit down before they start talking. They blithely prescribe their

product or service because the cure for a downside, without even checking out if such a drawback even exists.

However an effective sales process is, of course, a conversation, a two-approach exercise in applied communication. Done poorly, it can result in lost sales and missed chance for ongoing business relationships.

Customer loss does not happen only in the sales process, but can also

be spurred by a clumsy "customer service" exchange. When somebody

calls to complain, the client relationship is at a fragile point. It will be

repaired through the correct message well delivered, or broken beyond

repair by poor communication. After we think about the entire lifetime value

of a client relationship, we can actually appreciate the real dollar cost of

poor communication.

Loss of folks

No matter individuals tell their bosses regarding their reasons for leaving the

company, exit interviews typically tell a completely different story. One amongst the foremost common reasons cited is that they don't feel anyone listened to them.

Day when day in the workplace, several individuals undergo the

motions of talking with each other nose to nose and on the phone,

constantly connected through technology, and never truly communicating with one another. Study when study tells us that recognition and respect are additional motivating than money, and one of the best ways that to show people they're valued is to concentrate to them. Sadly, listening is in all probability the most underused of all the communication skills.

Thus people leave. How a lot of then will it cost to replace them? Studies

give a wide selection, from a coffee of 25% of salary, plus benefits, to a

whopping one hundred fifty%. Employee replacement represents nevertheless another huge cost which will at least generally be charged to poor communication.

By improving the manner individuals (and I mean people in the slightest degree levels) interact in order to induce things done, we tend to will increase productivity--with its

attendant positive impact on the underside line.

by: Jennifer

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