Communications Every Photographers Should Have Before Any Photo Shoot
Communications Every Photographers Should Have Before Any Photo Shoot
A photographer can earn more money and offer greater value to his clients by sending out a few key communications. These communications will help the client be more prepared for the shoot and help the photographer better shoot towards the client's desired end result. In addition, these communications will help prevent any relationship harming miscommunications. These communications include the following:
1. Send a send a print price list to every possible purchaser. At times, in a large multi-generational family shoot there will be many people paying for prints. If the photographer sends the price list to one purchaser and that purchaser fails to send it to the others may feel resentful if they find your prices are more than they expected. Avoid this scenario by being clear with everyone up front about all of your prices. If the family can't afford your expertise, it is better to find that out upfront rather than after the work has been completed.
2. Send out information on the best type of clothing to wear. Explain the basic on make-up when posing for portraits. This will help your clients show up to the session relaxed and prepared.
3. Send out an information gathering email out to your clients and request a response. In this email include possible gallery arrangements and products your clients might wish to purchase. Explain that if they have an idea of what they like you can better plan the session to shoot for the images that would go best with their favorite products. This also tends to get people excited for their shoots and the products they will come away with for their efforts.
4. Send out a reminder of the date, time and location of the photo shoot. Send a map of the location to the client along with driving directions to that location.
5. In one of your communications, obtain their email address and permission to post a picture on Facebook. In addition ask them to add you as one of their Facebook friends. The email address will allow you to send out many of the above communications. Being added as a Facebook friend will allow you to tag them with one of their best pictures. When they are tagged with the picture, all of their friends will be exposed to your work. This is a great way to extend your client base.
Making these communications will help the client prepare for the shoot and smooth the way to larger orders and more referrals.
Vanessa and Stephen shoot portrait, senior, engagement, pet, wedding, and family photography session. They shoot most often in the OC, San Diego County, Los Angeles County, and Riverside County.
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