Compare Lava Mobile Phone

Lava is the new name in Indian Mobile market

Lava is the new name in Indian Mobile market. Catering to the low and mid range consumers, it expects to provide a value for money proposition to the Indian consumers. Its main highlight will be on entry level multimedia handsets with pocket friendly size and price, and the large part of Indian consumers belong to that segment.

After its launch in India in mid 2009, Lava has already brought about around 40 different models in the market. The range covers enough options to suit your budget and requirements. With a price ranging between Rs 2000/- to Rs 6000, it falls right within the budget of value conscious people. The entry level handsets rely mostly on dual SIM, long battery life, messaging, music features like FM and music player, GPRS/WAP and extendable memory. As they support Hindi language and give long battery backup, they perfectly suit the rural crowd. The features are well designed so that one can expect a complete package within a limited price. The bar type phones also look great with nice color combination and glossy or metallic finish. It also has a great range of camera phones which falls into the mid range category. With decent camera and video recording features supported by good multimedia connectivity they will attract the young consumers. Bluetooth is another feature that makes these phones much more convenient The KKT and ARC range of phones belong to this group.

Once it has found a foothold in the entry level market, it has expanded its business and come up with slider, business QWERTY phones and also a touch screen phone. The stylish slider in metallic finish comes with camera and music features to appeal the young crowd. QWERTY phones are custom made for social networking and business purpose as they come with built-in messenger and internet support along with Facebook integration. A feature that makes its ALPHA range of QWERTY phones unique is an alpha keypad arranged in ABCD order so that typing becomes easy and simple for anybody.Lava A9 is another phone from the house which has become very popular due to its sleek metallic design, 3.2 MP camera, instant messenger, internet and email features. It was followed by a full touch screen phone lava a10with a slim metallic design with gunmetal finish that not only looks good but also is feature-rich with a great camera, music player and gravity sensor.

The company is hitting the right button with an understanding of the needs of the hour. The product catalogue is awesome and the brilliant price feature ratio makes it a worthy investment. If Lava can constantly maintain product quality, intelligent distribution and good after-sales service, it has every potentiality to become one of the strongest brands in the mobile phone sector in India.

by: Wendy Madden

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