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Competing For A Share Of Sustainability Expenditure In The Defense Industry 201012 --- Aarkstore

Summary

Summary

Competing for a Share of Sustainability Expenditure in the Defense Industry 201012: Green Marketing Strategies and Drivers, Defense Supplier Expenditure Activity, and Impact on Profitability

is a new report by ICD research that analyzes how defense industry supplier companies perceive sustainability; the specific marketing strategies and practices being undertaken; how sustainability initiatives have been affected by the economic downturn; and what actions are being taken to minimize its negative effects. This report also examines category-level spending outlooks; green marketing budgets; supplier selection criteria; competitive structure developments; the principal challenges associated with the implementation of sustainability practices; market-specific growth opportunities; and the investment opportunities available for leading marketing decision makers.

Scope

The report is based on primary survey research conducted by ICD Research accessing its B2B panels comprised of senior purchase decision makers and leading supplier organizations

Opinions and forward looking statements on sustainability management of over 529 industry executives are captured in our in-depth survey, of which 56% represent Directors, C-levels & Departmental Heads

Analysis on effective promotional channels and major drivers of green marketing, along with key steps of marketing green credentials

Key topics include suppliers annual and green marketing budgets, post recession spending trends and modifications, customer acceptance of green initiatives marketing, and how sustainability might influence future business and profitability

In the report suppliers identify whether green marketing is more effective than traditional marketing while industry players predict customer spending patterns on sustainability for the next 12-24 months

The geographical scope of the research is global drawing on the activity and expectations of leading industry players across the Americas, Europe, Asia-Pacific and Africa & Middle East

The report examines current practices and provides future expectations over the next 12-24 months

The report provides qualitative analysis of key industry opportunities and threats and contains full survey results

Reasons To Buy

Benchmark your sales and marketing plans with industry competitors to effectively determine sustainability strategy and drivers

Identify the specific green marketing channels your competitors are using to win business

Better promote your business by aligning your capabilities and business practices with your customers changing sustainability needs

Predict customer spend on sustainability, and acceptance of green initiatives to help forecast revenues

Understand post recession modifications to sustainability initiatives to formulate company policies

Uncover the business outlook, key challenges and opportunities identified by suppliers and buyers in the industry

Key Highlights

Cost savings, attracting new customers and managing corporate reputation are major drivers influencing sustainability efforts in the defense industry.

Post recession some 62% of industry players are looking to increase their sustainability budget over the next 12 months, with only 10% looking to decrease it.

Some 27% of companies in defense industry consider green marketing to be more effective than traditional marketing, whereas only 18% consider it to be less effective.

Keywords

Supplier Marketing & Sales Strategies & Industry Outlook, Aerospace and Defense, Army

Table of Contents :

Chapter 1: Executive Summary

Chapter 2: Introduction

Heading: Profile Of Survey Respondents

Chapter 3: Sustainability In The Defense Industry

Heading: What sustainability means to the defense industry

Heading: Leaders of sustainability in the defense industry

Heading: Implementation of sustainability practices in the defense industry

Heading: The drivers of sustainability in the defense industry

List of Tables

Table 1: Count of global defense industry survey respondents by company type (Number of respondents), 2010 industry survey

Table 2: Buyer respondents by job role (% of buyer respondents), global defense industry, 2010

Table 3: Buyer respondents by region (% of buyer respondents), global defense industry, 2010

Table 4: Supplier respondents by organizations global company turnover (% of supplier respondents), global defense industry, 2010

Table 5: Supplier respondents by job role (% of supplier respondents), global defense industry, 2010

Table 6: Supplier respondents by organization's total employee size (% of supplier respondents), global defense industry, 2010

Table 7: Supplier respondents by region (% of supplier respondents), global defense industry, 2010

Table 8: Defense organization / ministry: perceptions of sustainability in the global defense industry (% of defense organization / ministry respondents), 2010-2011

Table 9: Military / civil defense contractor: perceptions of sustainability in the global defense industry (% of military / civil defense contractor respondents), 2010-2011

Table 10: Consultancy / IT / other service provider: perceptions of sustainability in the global defense industry (% of consultancy / IT / other service provider), 2010-2011

List of Figures

Figure 1: Defense organization / ministry: perceptions of sustainability in the global defense industry (% of defense organization / ministry respondents), 2010-2011

Figure 2: Military / civil defense contractor: perceptions of sustainability in the global defense industry (% of military / civil defense contractor respondents), 2010-2011

Figure 3: Consultancy / IT / other service provider: perceptions of sustainability in the global defense industry (% of consultancy / IT / other service provider), 2010-2011

Figure 4: Perceptions of sustainability in the global defense industry: military / civil defense contractor vs. consultancy / IT / other service provider (% of all supplier respondents), 2010-2011

Figure 5: Perceptions of sustainability in the global defense industry by company turnover: (% of all supplier respondents), 2010-2011

For more information, please visit :

http://www.aarkstore.com/reports/Competing-for-a-Share-of-Sustainability-Expenditure-in-the-Defense-Industry-2010%E2%80%9312-Green-Marketing-Strategies-and-Drivers-Defense-Supplier-Expenditure-Activity-and-Impact-on-Profitability-78773.html

Contact :Sanaa

Aarkstore Enterprise


Tel : +912227453309

Mobile No: +919272852585

Email : contact@aarkstore.com

by: Aarkstore Enterprise
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