Competitive Market Of China Toy Industry Is Facing Difficulties - Toys, Pressure - The Toy Industry

The second half of last year to the present, the toy industry experienced a product recall

, the U.S. mortgage crisis and the global financial turmoil, China Toy Exports Indeed facing great pressure, at present, China's toy export business difficult. Import and Export Fair Trade Bureau of the Ministry of Commerce Director Guo Oct. 25 interview in Guangzhou proposed toy industry can and animation industry, creative industries linked to the greater development. The official proposal Toy Company Feel it is "easier." Despite the November 1

toy export rebate rate from about 3 percentage points, walk through the toy 104th Canton Fair exhibition hall, still clearly feel the Chinese toy enterprises to survive a difficult atmosphere. Guangzhou Textiles Holdings Limited Sporting Goods Department of Ho told reporters, "The state has raised the export tax rebate rate though, the global economic downturn, our orders have decreased, so the export tax rebate rate increase, the real significance of our not large. "

Statistics show that, due to intense market competition, China's toy export enterprises to increase the cost of hard to pass downstream. Guo, for example, this year, the toy cost increase of about 60%, while orders for the price rises only 10%; number of export enterprises or for the purpose of stabilizing the market, orders for large customers no change in the basic price. Zibo joint

Plush Toys General Manager Mr. Sun also told reporters: "Indeed, the toy manufacturer is still not able to receive orders, but because of price rises in products lags far behind the rise in the cost of the enterprise more and more difficult, We are all in the low-profit business. "

To address this unfavorable situation, Guo said: "The toy industry may be difficult to think about how to develop industry in the future. For example, our toy and animation industries, creative industries can be linked to reap even greater development. "

Guo toy industry in China did not seize the opportunities of Sino-US cultural exchange of considerable regret. He told reporters: "90's of last century, Sino-US cultural exchanges, when the U.S. exchange to China" Transformers "This animated series. Exchange to the United States and China, "Jiu Selu", "three boys" and other animated shorts. Since then, the Transformers in the popular Chinese children in order to produce the cartoon-based toys is sweeping the river north and south. And because China's exchange to the U.S. cartoon no continuity, no sense related to product development, lost a rare opportunity. "

However, the Zibo joint Plush Toy Co., Ltd. General Manager Mr. Sun Guo's proposal to poured cold water: "China can not afford to do Disney model toys. Disney toy is able to sell so well, can sell the price is so high is because these products include cultural elements, they have not a simple toy. to produce the kind of product, need a lot of industries with the need to strong supply chain management and enterprise high degree of credibility. "

by: gaga

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