Why Marketers Fail
Why Marketers Fail
Why Marketers Fail
Every where on the Internet, you can read that 97% of the marketers fail. Why so many fail when you can read titles like this
Young man cracked Google and made $100,000 in 30 days!
Learn hoe you can make $50,000 a month with this proven system.
Software that will drive thousands of visitors each month automatically.
Proven system that brings $12,000 a month in 2 weeks
You can read that DAILY on the Internet. Can you tell me why there still is so many people failing? Are these title a lie? Are they scams? Is someone telling the truth?
Personally, I call these titles ''pitch titles''. They are there only to attract people and it works. What is important is knowing if they tell the truth or not. Well, I believe that some experience marketers can make the money claimed in the title.
Even if it is not a lie, it might not be the exact truth. Is Mr Everyone can do the same? Maybe 3 out of 100. You get the picture. It is not for every one. This said, there are pros and cons for every system.
What is recommended, if you are a new marketer or a not so experience one, is to find the knowledge you will need to succeed. You might have to spend a few dollars to get it, but it will worth it. Here is how to get the knowledge you need:
Question #1: Website or Blog?
Are you able to build a website? It ask more abilities to build a site than a blog. It all depends on the way you want to work online. Blog needs regular posts while sites need less updates after they are uploaded.
It is a matter of choice, of taste. Lots of successful marketers work with both, but it is recommended that you do not spread your time between the two at the beginning.
Question #2: Driving Traffic.
This is the worst part, this is where marketers fail. No traffic means no sale. No sale means no money. Here the knowledge shows how important it is.
From where the traffic is coming? How will you let people know that you have a site/blog? When I'm saying how important is knowledge, it is not just words in the wind. How will you bring visitors to your site/blog?
Your site or blog and traffic goes together. You must build it (them) search engines friendly. You get to learn how to use keywords, title, description to increase your ranking. If it is not built properly, you will lose important points.
What are the techniques outside search engines to drive traffic? How works these techniques? Article marketing, forum marketing, social media marketing, what it do they mean and how do you use them, etc.
It is easy for an experience marketer that ''all you have to do is following the step by step system''. If your new, the system might be a little bit complicated.
You also heard that ''the money is in the list''. Again, easy to say, but how do you build that list? How works autoresponder, which one to choose, what are the costs, etc. There is a lot to learn, there is a lot to understand and there is a lot to try.
It is not because the title says you will become rich that you will.
Question #3: Which Ebook or System Should I Buy?
This is a question with no answer. You will probably have to buy more than one. The first recommendation, I would suggest, is to buy something definitively under $100. More than that, you must be a good marketer already.
When you read about the offer, try to find if there are training videos available, tutorial, a forum and a good support. Most reliable programs have a forum where you can ask questions of all kind. You will be in contact with people that are just like you: people having problems to succeed. The answers, the solutions of your problems, usually are answered in a forum.
The reason of this article is to make you think before you buy and jump into a system that you won't understand or that will be, at the end, too expensive for you. Sure, you will have to spend money, what is important to know is how much can you afford and how much investment does the system need.
Success is not that easy. Webmasters love to use words like 'easy', 'automated', 'secret revealed', 'unleashed', etc. Remember, these are ONLY WORDS, they are not a magic wand that will drive thousands of dollars to your bank account.
If you are interested in an online business and want to create a success out of it, buy and ebook with 30 or, that is a lot better, 60 days money back guarantee. This way, if you realize that 1- you do not understand the system, 2- it is really too expensive for you or 3- that it is absolutely not for you, request a refund.
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