Concern Throughout The Development Of Three Marketing Windows And Doors Market - Doors And Windows,
Industry progresses, the market continued to improve competitiveness strengthened
Building Materials Showing a rapid development of marketing trends, advertising sales from the madness, to appear beautiful celebrity endorsement-style marketing, to the full development of experiential marketing, etc., are manifestations of the trend with its attracting consumers, enterprises from due to sales gains.
Advertising brand marketing skill of birth
2010 CCTV New Year prime time ad Tender A new high of over 10 billion revenue, an increase of 18.47%, ended up pours. CCTV home building materials industry as the tender "dark horse", a meteoric rise, should not be overlooked. Mu four seasons, solar energy 220 million songs heavily bid, bid 80 million paint three trees, home store actually houses 72 million, Meikailong tens of millions, the European School, Kbbln put nearly 10 million bid.
Advertising sales, build brand effect is the most basic marketing model, which is part of the largest corporate capital investment. In recent years, home building materials advertising marketing business is getting worse, not shown, public enterprises also have great walking advertisement marketing strategy. In the eyes of consumers, product advertising has become the best way to understand the business.
Experiential marketing trend of marketing to lead terminals
Experiential marketing is the terminal stores in recent years, home building materials industry, the more popular ways of marketing in recent years through the development of experiential marketing is gradually becoming more mature. In recent years, exclusive of the share of large enterprises are constantly being divided up. Some brand building materials businesses, Decoration In order to achieve different management companies, paying attention to the brand's image package, open windows and doors alone was the home experience the brand culture hall and living museum, and shopping store, exhibition hall furnished home Simulation Center, into which the product, including related jewelry and accessories, so that when consumers visit the empathy, to understand the functions of windows and doors products and experience to bring comfort to the product so as to promote the purchase of consumer demand, market development to promote the drive, continue to stimulate consumption is also useful help. Wind blowing
celebrity endorsements Celebrity endorsements, in the home building materials industry can be said that the trend is definitely marketing, brand windows and doors companies use celebrities endorsement of the phenomenon is more common. Despite the relatively high cost of celebrity endorsements, but the home-building materials enterprises are still keen. The reason is that celebrity endorsements can actually push a wave of consumer a level of no small waves.
Looking back over the windows and doors industry, invited to participate in marketing activities in many stars, but also achieved good results. In 2006, the "China Wooden doors 30 "press conference held at the Great Hall, the host venue Bai Yansong's appearance brought unrest, caused quite a stir; 2008, Run into the creative development of the" bohemian pop style "brand conference invited to participate in pre-Olympic weightlifting champion Chen Xiaomin, response is good and the products of the enterprise Sell Market, bringing a positive impact; Zhejiang Opie and movie stars Jiang Wenli door industry co-operation, so the brand quickly be raised.
Celebrity endorsements of windows and doors companies also: Please endorsement of the Guangdong Hong Kong star Esther Kwan sent Ya aluminum door, Xiang endorse the brand image of Emperor Yong Xing Austin door, ask the Hong Kong martial arts star Yuen Biao endorsements Hennessy (Blue Hill) aluminum door, crosstalk performer Li Jindou endorsement of the Zhejiang Group Hi doors industry, have successively launched over quite a stir. In addition, Hong Kong and Taiwan than the music star Rosamund Kwan endorsement doors, Eric Tsang signed Janes Locks, windows and doors also reflect the traditional policy of celebrity endorsements companies try to go the route. Among them, the head of product marketing than music, said: Just like the doors must be based on ergonomic product, consider the same lifestyle and aesthetic taste, hire celebrity endorsements are not spur of the moment, but in the context of the time is right to employ the image of the same star to enhance brand image. Janes, director of marketing said the lock industry, current domestic Hardware Markets in disarray, not technical superiority of the product selling price than those with a technological advantage is even higher, so that consumer interests are not protected. Therefore, the only domestic hardware companies technology is not enough, but to have marketing ideas, to strive to be Building Of the industry leaders in the brand, to bring the whole industry, industrial upgrading.
by: gaga
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Concern Throughout The Development Of Three Marketing Windows And Doors Market - Doors And Windows,