Consumer Complaints: - A Legal Measure To File Complaints.

The most important aspect of any business is the customer

. A happy and satisfied customer signifies a successful business. Organizations work to make their consumers happy. However, even the best business will have unhappy customers. They may be unhappy about something, which is beyond control, but an unhappy customer puts deep impact on your business. By dealing with customers calmly and with respect, even when they are complaining about your business, you will reduce the negative feedback about your business and you get the opportunity to improve your business as well. Instead of avoiding complaints and being scared of them, consider the advantages of hearing your customers complaints. Consumers are the major economic group in a countrys economy, affecting and affected by almost every public and private economic decision.

We can say that customer rights are universal provided that we recognize some rights and voice our opinion against it. We become aware of the rights. Many people are not aware of their consumer rights, which lead to their exploitation. A customer complaint is a legal way of voicing ones opinion and claiming ones rights. One can make legal complaints on issues regarding unethical marketing, the use of hazardous technologies and production processes, and the sale of harmful products.

Consumer complaints are a legal way of filing ones dissatisfaction for a service or product. It is a legal way of filing a claim. Our Government has assigned us certain civil liberties and certain consumer rights. Government has amended six rights for the customers. The six rights are

Right to Safety

Right to Information

Right to Choice

Right to be heard

The Right to Redress

The right to consumer education

If these rights are not protected, then an individual has every freedom to complain against it. Consumer complaints are lodged by filing a complaint letter. A consumer complaint letter is a formal way of demanding ones rights. Few customers in our country are unaware of their rights and that is the reason why they are cheated and duplicated. People are now more responsive towards their rights and have started demanding it.

A customer complaint legally helps a person to voice ones opinion and claim its customer rights. It helps a customer to raise its voice against injustice. Customer Complaint tries to protect customer rights by defending customers towards malpractices, by prohibiting certain illegal practices. Consumer Forums are also available which helps to protect customer rights against prejudices or against duplicity in the marketplace. Complaint Forums provide a platform to raise ones voice against prejudices by filing Consumer complaint and lodging a consumer forum.

No matter what the complaint is or how the customer reacts, sometimes it becomes necessary for the organizations to stay as calm and professional as possibly can. Taking the complaint personally and arguing will only make the matter worse. Organizations should try every measure to safeguard consumer protection rights otherwise dissatisfied customers would result in the loss of business and a bad name to the brand.

by: Consumer Complaints

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