Consumer behavior influences: Are you a follower or a leader?

Consumer behavior influences: Are you a follower or a leader

?

Since its inception, Internet marketing has sought to steer consumer behavior influences in much the same way as conventional advertising does. And it was widely thought to be a very simple business model.

Essentially, what online marketing aims to do is influence consumer behavior by reaching out to people and convey how their products or services are beneficial or desirable. And that's all there was to it.

But the online marketing community has since realized that there is indeed more to it than that. A new thinking has emerged for what it means to market to the web-savvy consumer, and it comes down to two things -- influence and trust.

The two qualities are often mutually reinforcing. The best online marketers are the ones who have a highly-respected reputation when it comes guiding consumer behavior influences, and are thus trusted by existing and potential business contacts alike. But for those online marketers who have almost no influence, who's going to take their word for it when the try to sell you something?

That's not to say they can't be successful in building an online client base, but they are nowhere near in the same league as those who have influence.

For those who are looking to enter the 'League of Extraordinary Marketers', as it were, the task is to build a reputation as an authority figure in your product or service, so you can eventually be a leader -- and not a follower -- of consumer behavior influences. This can be achieved by growing your online client base. The million-dollar question then, becomes HOW to do this? The major influencers out there have one thing in common: they were able to utilize the social media sphere in a way like few others have, and get their loose network of business associates and friends to do their marketing them.

Most rookie social media marketers learn to first build their network, and then add anyone who could be a potential client. But this will hardly give you a hand in consumer behavior influences. It won't hurt, mind you, but this alone will only serve to seal your status as just another face in the online marketing crowd.

It takes persistence with your networks on and offline, countless late nights, and endless self -educating an re-educating, but the ultimate goal for those who want to be leaders of consumer behavior influences is to become a figure who influences the influencers.

For more information, go to http://www.socialmatica.com

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