Times Private Treaties supports brand building in consumer segments

Times Private Treaties supports brand building in consumer segments

Brands in consumer categories, due to their very fundamental nature of aggressively chasing customer's mind map in a high clutter market, pose a huge challenge in creating highly recalled distinct brand identities. The challenge becomes multi fold when the brand is small and new. In such scenario, the companies find it difficult to allocate high budget for marketing and brand building while simultaneously having to manage manufacturing, distribution and other immediate business expenditures.

Recognizing this challenge that brands face in consumer categories, Times Private Treaties, with its innovative business model is supporting brands and companies in brand building initiatives without them having to block their cash flows. The portfolio of consumer brands range from companies in consumer durables, gems & jewelry, retail, wellness, home improvement etc. Some of the companies that Times Private Treaties has invested in this segment include Gitanjali Jewellery, Zicom Securities, Nik Nish Retail, Pantaloon Retail etc which are today recognized as successful brands in their categories.

The consumer brands category is heavily dependent on consumer advertising and brand recognition. Times Private treaties not only brings its expertise in brand building to play, it also enables companies to save on advertising outgoes while building market credibility.

Entrepreneurs who were earlier hesitant about investing in brand building due to cash flow constraints that most start ups face in their early stages of business life cycle have now realized that they can enter into an alliance with Times Private Treaties which backs through advertising currency. This enables more and more start ups to unlock the full potential of their brands while continuing to deploy funds on other immediate areas of attention such as customer experience, people and product development, logistics management etc.

Many brands have also realized while working with Times Private Treaties that it is simple strategies adopted in media & advertising which enables them to create brand differentiators that positively impact their business. More and more start ups in the consumer categories now understand importance of building brands in their overall business strategy.

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