Content Is The Backbone Of Your Doctor Seo Strategy

The United States Census Bureau reports that more than 76 percent of American homes have at least one computer

. It is estimated that eight out of ten people use the internet to find health-related information. A successful marketing strategy for your medical practice simply has to revolve around those numbers.

That strategy must include search engine optimization. SEO means designing and maintaining a website that is incredibly visible to internet users. It ranks on the first page of popular search engines (Google, Yahoo, Bing), for various types of searches (text, image, video, local), for many keywords the phrases user type into the search box to seek information.

SEO is a complex and ever-changing art. A big part of it is effective website content. Every phrase, paragraph, and article on your site plays an important role. Lets take a look at why doctor SEO is so important, and how content contributes:

Initial visits. Its relatively easy to be found on the internet with even a bare-bones website IF THE SEARCHER ALREADY KNOWS YOUR NAME. The trick is directing those who search on general terms like dermatologist Austin or dental implant benefits to see your name at the top of the first page of search results. That creates an initial visit to your site your chance to captivate and form a virtual relationship.

Creates trust. Effective SEO drives a visitor to your site. However, interesting, useful content shows your professional commitment and leads to that phone call or online appointment request which creates a new patient.

Return visits. Written material overloaded with nonsensical doctor SEO terms might attract web crawlers, but its also obvious and confusing to a reader. Well-researched, quality material is written for human eyes with attention to SEO.

Attracts links. Social media has made it easier than ever for others to share the link to your site. SEO lets you be found and great content gives them a reason to remember you and mention you to others. Links to your site increase your search engine ranking, so the effect is exponential.

Cost-effective. Youve invested time and money into the development of a website. Should you pay for search engine advertising to help it be found? Effective organic search results provide a cost-effective return on your website investment.

When you join forces with Ekwa Marketing, you gain access to a team of highly-trained SEO experts and a group of experienced writers who specialize in meeting the needs of the medical community. If you are a doctor, SEO means quality content. Ekwa delivers.

by: Dean Foster

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