Content Marketing It Worked So Well I Stopped Doing It

I had a real epiphany about my content marketing strategy the other day

. Have you ever had one of those "just kick me in the head now" moments when you realize you've made a major marketing blunder? That's what it was like. I was on a webinar with Don Crowther, one of my social marketing mentors, and he casually mentioned that his mortgage is completely covered from adsense revenue from just one single content site he posts to.

Here's the thing. He told me about hubpages TWO YEARS AGO. Why do I do an annoying "all caps" on that? Because two years ago I tried it, and it worked. For example, one of the first "hubs" I created was for a network marketing play, and I got two new distributors the very first month I published it! Not bad.

Then... not so much. Over the last two years I have published a grand total of 17 hubs, while Don just cranked one out every single day, and now makes a few thousand smackers a month.

And during that time I could have easily produced a plethora of hubs, but I just , well (fill in excuse here). I always meant to make content marketing an important part of my online marketing strategy, but I just never really go around to it. And yet during that time, I produced a lot of content! Powerpoint presentations, articles, videos, webinars, etc. And every single one of these could have easily been turned into great content on the content networks.

So, I'm back in action, and recommend you get into action too. Content marketing is great on so many levels. Content is fun to make, you aren't limited in what topics you can cover, and it forces you to write; and let's face it, content is king online, and if you can't produce content about your subject you're in trouble. Content sites are a great place to learn. Follow other content marketers to see what they do, and get into action! Not only can you get the following benefits:

-Links back to your blog or website

-Direct traffic

-Improve your marketing skills

-Earn advertising revenue generated from some of these sites

-Learn some great stuff from the communities at large...

But it's also a free and fun marketing method for whatever it is you're selling, or even not selling! You can make content pages about whatever your little heart desires, and get direct exposure, branding, and build your reputation in whatever field you enjoy.

Content Marketing It Worked So Well I Stopped Doing It

By: Dave

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