Content ideas: a valuable SEO tool
Content ideas: a valuable SEO tool
Content ideas: a valuable SEO tool
Content ideas really shouldn't be hard to come up with, but they are. It's the same problem sweaty 15-year-olds have in English exam rooms all over the country: pressure to perform, plus the whole world to choose from, results in writer's block.
This is nothing to be ashamed of. Content ideas aren't really given credit as SEO tools, but they are. It's something that can be at least partially resolved by consulting a professional writer, and you can talk to us at SearchEngineOptimization.co.uk. It can also be resolved by having a list of content ideas standing by as part of your search engine optimization tools for those moments when inspiration fails.
Here are 10 of the best.
1 (and 2). How-to guides and top 10 lists. These first two ideas are such old SEO tools that they really shouldn't need much explaining. Every online writer uses these two frequently, and with good reason. The words 'how to' are some of the most commonly entered in Google's search box, so covering a few how-to topics is an excellent idea. Top [X number] lists also prove very popular due to the combination of useful advice and the list format.
Something to remember when using these articles as search engine optimisation tools is to keep the article on-topic. An article on a random subject will not help your SEO. Work around your keywords, rather than slotting them in.
3. Top [X number] tips for [X topic]. Internet users frequently approach sites looking for advice. The only thing better than finding the advice you need is finding the advice you didn't know you needed.
4. Reviews. Whether you're reviewing a product you sell or something you've come across, reviews can provide valuable information to your users. Even better, they attract traffic from anyone searching for that product.
5. Resource reviews. Every industry has a long list of resources that are available on the net. Help your readers out by listing them or reviewing them individually.
6. Interviews. Interviews with prominent players in your industry can provide some excellent reading, and help you to build up relationships with other people in your industry. A well-written interview should attract a link, further boosting your SEO.
7. Definitions. There are always industry terms that a newcomer might not understand. Explaining them can provide some great content for search engine optimisation, as it allows multiple mentions of keywords.
8. Industry commentary. It can be a great idea to comment on industry news as you come across it. One note of caution here is to be aware of the time limitations on such content.
9. 'My strategy for [X]'. Internet users are usually very interested in strategies to get ahead. If the tone of your site allows, presenting it as your own personal strategy can help solidify your relationship with your users.
10. Review trends. Again, this is something that can be used in any industry. The internet develops at such a pace that trends occur all over the place. Observe them, and comment on what you think about them.
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