Blogging has become a compulsive activity with most of the people browsing the net every day
. After all where else will they find a platform to voice out their opinion and where will they get so many takers for their opinions as well as views. Blogging is nowadays utilized not only for personal expression but is considered an equally viable option for website advertising purpose. Blogging is either related to social networking sites or other forms of marketing, but the latest foray of blogging has been into contextual advertising. Yes! Now blogging has started bringing in money for the blogger through contextual advertising.
Contextual advertising and blogging
Whenever blogging is being utilized for promotional purpose, the most important thing that most of the webmasters do is to make use of keywords as these keywords are responsible for gaining web traffic through search engine. Now these keywords are also something that will bring in pay per click advertisements as contextual ads to the blogging site; as in if the blogger is interested in publishing pay per click ads, then the best thing to do will be to publish ads related to these keywords. Supposedly you are dealing with condiments and your blogpost is all about the value of condiments. So when you decide to publish ads, you can select ads related to recipes including these condiments, uses of condiments in making oils etc.
With contextual advertising the thing is that the keyword that is a common factor between the blogpost and the pay per click ad is underlined twice and whenever a browser moves the cursor over that keyword, the link to the ad is displayed.
Contextual advertising when submerged with blogpost, is actually hidden and is not visible by casual browser, it will only reaper when people make use of the keyword used in contextual advertising. Through this way they reach the blogpost and through blogpost the contextual ad gets visible.
Contextual advertising has started appearing as in text advertisement everywhere and whenever someone clicks on the keyword associated with contextual advertising, there is a small bubble that appears and that shows the link as well as a small descript about the website. Contextual advertising in association with blogging is a unique way of popularizing a website.