Continuity Programs: Do I Need One?

Continuity programs in their purest form are simply a method of developing a subscriber base and a steady flow of income

. Companies like Columbia House, Time Life, Netflix and thousands of others have been using continuity programs for a long, long time. When implemented correctly and transparently, continuity programs are a boon to consumers and an income base for producers.

In the information marketplace, two types of continuity programs are most common: (1) Newsletters, and (2) Instructional. Typically continuity programs begin with a "too good to be true" giveaway. The price of the giveaway is signing up for a free newsletter (which is essentially a sales instrument for your other products). Each newsletter should deliver valuable information for free, along with extensive promotion of other products for sale. The initial giveaway builds your subscriber base; the free newsletter reinforces the relationship and puts your products in front of friendly eyes.

Another newsletter strategy for building a continuity program is to offer the first issue free and subsequent issues at a monthly price. Here you have the option of the "Opt In" method or the "Opt Out" method. Using the Opt Out method, the consumer is

automatically signed up for the newsletter and payment information is obtained immediately. The Opt In method requires the consumer to click on a button to subscribe, at which time payment information is obtained.

Providing an on-line course of learning is another excellent way to build a continuity program. For example, your expertise may be in beadwork, and you offer your subscribers, several new beadwork patterns each month. Usually you giveaway the first

month, and they subscribe for monthly patterns. Or perhaps, you could offer a class about writing for the Internet. Each week you would provide a new lesson and a new way to make money from writing for the Internet. The possibilities are endless.

Unscrupulous marketers have given continuity programs a bad name. These marketers use what is called a "hidden continuity" program that captures payment information without really telling the consumer what they are buying or even that they just signed up for a continuity program. These programs are blatantly illegal and unfortunately the stain of these illegal programs falls on to honest marketers.

If you decide to try a continuity program it is important to be 100 percent ethical and give your customers more than what they expect. Continuity programs are built on the relationship you build with your customers. Give good customer service and deal honestly with your subscribers and you will build a steady income stream.

Whatever you decide, it pays to do your homework and deliver a quality product free from errors and guaranteed customer service. All information marketing, whether or not you use a continuity program, is built on building a solid reputation. Reputations are hard to build and far too easy to lose, so as always proceed with caution.

by: Shahar Boyayan

POST COMMENT

Baby Video Monitor With Best Quality But Low Price For Sale Best Color Copies And Brochure Printing Online Sims3 Removal - How to Safely Uninstall Sims3 from My Computer Ge Jianxiong: From the printing of the current Chinese elements - Printing - Printing Industry Local Computer Tech Shop vs. Online IT Support Services Benefits of Computer Aided Drafting software and CAD applications Each Piece Of Superior Quality Cell Phone Batteries, From The Outside Looks Are Neat And Clean Back To Experts Blog Home Page Help Guide: How To Buy A Laptop & Laptop Battery Slash Prices on Home Computers with Dell Coupon Codes HP Printer Troubles and HP Printer Support Get a Superior Night's Rest with a Memory Foam Mattress How to make your DVD rental deal count FAQ About The Rechargeable Battery [Laptop, Mobile, Etc]