You need to gather the information in your website design which the visitors are looking for
, your goal is to provide the relevant information about your products and services and make them stay at your site only. You can include a simple sign up option through which they can get every detail about case studies, free courses, and other things which would be helpful to educate the visitors about your products and services. After all this you have to follow up with your clients, to make them move closer to sale, by giving them education and supporting information. Also provide them the guarantee about your products to make them feel more confident about your product.