Copywriting Tips Straight From The Marketing Trenches

Copywriting is the art of using words to sell a product or service

, and it has been around for a long time now. However the copywriting that you do for the web is different from the regular one. Everything on the internet is much faster paced, so readers can click away from the page instantly if you haven't grabbed their interest. Particularly in the Internet marketing world, sales copy plays a major role, which is why it's a skill that is worth developing. Copywriting is a skill that you can acquire, and the techniques we'll be discussing here will help you get started.

Your offer is critical, so hit them hard with it; meaning, make it one they'll have a hard time walking away from. What ever you're sellling, there will be competition, and that's why you must give people very compelling reasons to choose you to buy from. As you know, the level of advertising noise is tremendous, and it's so easy to get confused and hard to decide. So the best way to deal with this problem is to create a powerful offer where you're over-delivering. Just one method of over-delivering is with your offer - design it so it has genuine value, so much that it's hard to pass-up. Take bonuses, for example, you don't want to pile on junk bonuses, but rather give them great bonuses that only add to the value of the main offer. So your aim is to wow them and make your sales page, and offer, rise head and shoulders above the rest.

Avoid confusing your reader with your copy. Write like you're talking to one person and that person is your best friend.

Writing while using the word, you, will create the feeling that the reader is being spoken to, directly. This helps to make it all more personal. He/she will feel the strong connection with you and start imagining how the product will solve their problem. It's a proven fact, over and over, that most sales will happen only after a relationship is established and trust exists. Those are general guidelines, and how you do that can differ between markets, but it's an universal principle in sales.

Don't keep your copy dry, try using a bit of humor to spice it up. You can say something kind of witty, maybe a few times, but just be really very careful about it; if you're not witty, do not go there. People don't want stale copy, but serious copy is not the same as boring, either. Copywriting is challenging and sometimes hard, and a lot of people try learning and writing it only to quit - so be it. The thing about copywriting is it's critical for success to learn the most basic principles and concepts, and they you move on to more "heady" stuff. There are no shortcuts available, not even software, so just do what those who know advise you to do.

Copywriting Tips Straight From The Marketing Trenches

By: MannyManriquez

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