Costs Of Trade Show Booths And Tips For Keeping Them Down
Trade show displays can be one of the biggest investments companies make in terms of advertising
, but it can also be one of the most rewarding. Of course, maximizing ROI means making as many sales as possible. However, it's also important to keep the costs associated with trade show displays down. Here are the true costs of trade show booths as well as some money saving tips.
The Initial Costs Associated With Trade Show Displays
Regardless of whether trade show booths are rented or purchased, they do have an upfront cost. And, one of the best ways to save money here is by simply shopping around for the best value. Only purchase what you need, but make certain not to skimp out on the things that matter. Generally, the most savings can be found online because of the low overhead and competition. However, make sure to deal with reputable companies who offer quality products and solid customer service.
To save headaches and money, make sure everything you need is included in the price. Some extras to watch out for include shipping, design fees, and taxes. Also, make sure to purchase the display early to advantage of any available discounts while avoiding rush fees.
Transportation, Setup, And Take Down
Some businesses have been the unfortunate victim of manufacturers who offer bargain basement prices on trade show displays, but charge extremely high shipping. This is definitely something to watch out for. If there are many exhibitions in your company's future, which will involve a large amount of transportation, consider compact trade show booths such as pop up displays and rollup banner stands. They fold down into a small, lightweight case, are quick to set up and take down, and look fantastic.
When considering the setup and take down, try to use the same company for both. This reduces the labor costs because they'll know how everything was packed initially and how everything was put together. This makes it faster to take down while reducing the chance of damaging the display.
Maintaining, Storing, And Updating Trade Show Booths
Regardless how careful the staff is with the various components, displays take a beating. Therefore, one of the best ways to save money on maintenance is to purchase durable trade show displays to start with. When something does require repairs, make sure to deal with a company who has extensive experience with these systems. This will ensure the repair is done properly the first time.
When storing booth components, companies can save a lot of money by shopping around. Depending on the business model, they might even consider using some of the graphics, podiums, literature racks and other items for other events. Therefore, instead of boosting profits for a week or two each year, the investment is constantly making money, improving the company brand, and enhancing the company's image.
Trade show booths will inevitably have some costs, but it's important to know when to spend and when to save. Go cheap on the wrong things, and it can very easily cost more in the end. Prevent hassles and keep the ROI as high as possible by using these smart tips for reducing costs on trade show displays.
by: Chris Harmen
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