Creating A Strong Sales Team

Sales is at the heart of every business, generating new clients

, building relationships and finding new products or services to drive the company forwards. As largely target based roles, sales jobs can be high-pressured and stressful. Sales professionals may be required to travel across the country or even abroad, staying away from home on a regular basis. Despite the monetary benefits of a sales job, it is important to reward and support sales staff, to ensure they reach their own optimum performance levels - generating as much business as possible for your company, as well as networking across your industry.

Engaging in activities to increase morale and performance across your sales team can help provoke increased loyalty amongst staff, who will be willing to stay in your company, progressing their career forwards. Important aspects of career progression and heightened performance are staff development and training schemes. By giving staff the opportunity to attend sales training courses or conferences, you are investing in their future and the future of the company. Sending a whole team on the same session can be prudent, promoting teamwork and liaison across the board. Sales training can improve the skills of staff in generating more leads, increasing conversions and improving their sales presentation techniques.

In addition to training, staff away days can increase morale and improve both individual ambitions and teamwork. Outdoors activity style away days work best, such as 4X4 driving or clay pigeon shooting. For less adrenalin fuelled teambuilding, many event organisers offer cook-offs, sculpture or even duck herding for maximum teamwork and laughter. Staff of all levels should be encouraged to take part, building relationships across the company between directors and sales trainees. Such activities will ensure heightened levels of communication in your organisation, breaking down traditional role stigmas.

by: Ethan Turney

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